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This Just In: Upgrades and Downgrades
... I think you'll find better value in something like Interpublic's rival, and much larger marketing giant, Omnicom Group (NYSE: OMC ) . There you've got a similar situation of low GAAP earnings hiding whitewater streams of gushing free cash flow -- ... Comment?
Benchmark Journal Delivers Updated Reports on Equities Within...
... analysis on Allstate Corp. ( NYSE : ALL ), Progressive Corp. ( NYSE : PGR ), PMI Group Inc. ( NYSE : PMI ), Omnicom Group Inc. ( NYSE : OMC ), Viacom Inc. ( NYSE : VIA-B ) and Intel Corporation ( NASDAQ : INTC ). To view our research and see what ... Comment?
Four agencies have emerged as contenders for creative chores on Baskin-Robbins' ad account. Comment?
Four agencies have emerged as contenders for creative chores on Baskin-Robbins' ad account. Comment?
Merkley Adds Mitchell's Fish Market
... Kentucky. Billings on the creative assignment, which came without a review, were not disclosed. Merkley, an Omnicom Group shop in New York, succeeds independent shop LondyLawrence in Columbus. Previous advertising has been regional and consisted ... Comment?
Four agencies have emerged as contenders for creative chores on Baskin-Robbins' ad account. Comment?
CMO Of The Year: Hyundai Motor's Joel Ewanick
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... Super Bowl in early 2009, when Hyundai offered its "Assurance Program." It promised its drivers, in ads from Omnicom Group ( OMC - news - people )'s Goodby, Silverstein & Partners, that if they lost their income they could walk away from their new ... Comment?
Publicis Wins Contracts With Chevrolet, Unilever
... added, quoting research institute Nielsen. Publicis' Fallon agency won Chrysler's advertising budget from Omnicom Group Inc's (OMC) BBDO. Chrysler spent $283.4 million on its advertising in the first nine months of 2009, a 48.5% drop compared with ... Comment?
Siegel+Gale develops the Qtel's new brand-promise
Qatar: 1 hour, 29 minutes ago Siegel+Gale, the global strategic branding consultancy (Omnicom Group) has been working closely over the past several months with Qtel Qatar on developing the company's new brandpromise and refreshed look and feel that ... Comment?
Johnson & Johnson has narrowed the field in its review of creative and media planning duties on its Tylenol brand, eliminating Omnicom Group units Goodby, Silverstein & Partners and DDB after a round of chemistry and credentials meetings, sources said. Comment?
Johnson & Johnson has narrowed the field in its review of creative and media planning duties on its Tylenol brand, eliminating Omnicom Group units Goodby, Silverstein & Partners and DDB after a round of chemistry and credentials meetings, sources said. Comment?
Work moving to Omnicom shop is valued at $450 mil. Dec 17, 2009 - Steve McClellan Consumer-goods giant Unilever has awarded media duties in China, Taiwan and Hong Kong to Omnicom Group's PHD after a review, according to sources. Comment?
Yesterday's TV, Today's Economy: 'Bewitched'
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The working world offered a challenging -- although interesting! -- life for Darrin Stephens, husband of TV's best-known witch, Samantha. Comment?
... the New York office. Hazlewood, 45, (pictured), previously was among a handful of group planning directors at Omnicom Group's BBDO in New York. In his 14 months there, he focused on developing behavioral planning insights for Chrysler. At Omnicom's ... Comment?
Mike's Hard Lemonade Eyes 3 Shops
... creative review, according to sources. Sources identified the finalists as Havas' Arnold in New York and Omnicom Group's Cutwater in San Francisco and Energy BBDO in Chicago. Interpublic Group's Gotham in New York also reached the finals but ... Comment?
... the New York office. Hazlewood, 45, (pictured), previously was among a handful of group planning directors at Omnicom Group's BBDO in New York. In his 14 months there, he focused on developing behavioral planning insights for Chrysler. At Omnicom's ... Comment?
Mike's Hard Lemonade Eyes Trio
... creative review, according to sources. Sources identified the finalists as Havas' Arnold in New York and Omnicom Group's Cutwater in San Francisco and Energy BBDO in Chicago. Interpublic Group's Gotham in New York also reached the finals but ... Comment?
QVC Hires Zimmerman for Social Media, Digital Work
... for the home-shopping cable network because QVC has historically handled marketing in-house, and because the Omnicom Group agency, while known for its retail expertise, is hardly top of mind when it comes to agencies with experience in the ... Comment?
Robert Debartolo Joins Goble & Associates as Senior Director, Integrated Strategy
- Chicago-based healthcare communications agency Goble & Associates, Inc. (G&A) recently announced Bob DeBartolo joined the company as Senior Director, Integrated Strategy. Bob brings more than 25 years of healthcare marketing, brand strategy, and integrated communication experience to G&A and the clients they serve. In this new role, Bob will provide overall strategic direction and leadership for client brands. He will be responsible for integrating the traditional side of strategic plans with the digital aspects. Bob will ensure our clients' message-driven communications are being delivered via the right medium, including those built for two-way communication vehicles such as Twitter. "Bob brings a significant depth of knowledge and vast strategic insights to our clients," said Mark Goble, Chief Operating Officer. "We are thrilled to have Bob at the agency in an innovative new position that will offer our clients additional value from an overall integrated strategic communications perspective." Prior to joining the G&A team, Bob was Vice President, Client Engagements, for the Cadient Group, a healthcare-focused digital agency. With Cadient, he was responsible for business development, new growth initiatives, and healthcare strategic marketing and communications direction. After spending the first 10 years of his career with Allergan, Inc., Bob was Executive Vice President of Omnicom Group's CorbettAccel Healthcare Group (CAHG). His tenure with CAHG ran from 1993-2008, where he ultimately led the client service and business development functions of Corbett Worldwide Healthcare Communications. At CAHG, he drove key growth initiatives including global strategy and implementation, affiliate company integration, and the development of the CAHG strategic ad college program. In his final role at CAHG, Bob completed a year-long assignment with Omnicom to offer the application of best digital marketing practices to the pharmaceutical and biotechnology industries. Bob is a graduate of Miami University in Oxford, Ohio. About Goble & Associates Founded in 1982, Goble & Associates is an independent, full-service communications agency specializing in healthcare - providing expertise and support across the entire media spectrum. Clients of Goble & Associates represent virtually every sector of the healthcare industry. The agency employs about 70 senior-level professionals with expertise in account management, creative and interactive services, and strategic planning. Clients of Goble & Associates include pharmaceutical manufacturers, OTC and nutritional supplement marketers, as well as diagnostic product suppliers. For more information, visit www.goble-assoc.com. ### Media Contact: Goble & Associates Greg Waitley 312-803-1900 Trackback URL: http://prweb.com/pingpr.php/U3VtbS1TcXVhLUhvcnItU3VtbS1Db3VwLVBpZ2ctWmVybw== Comment?
BBDO laid off 20 staffers in its New York headquarters today, the Omnicom Group agency has confirmed. Comment?