Kontagent Newswire

Comprehensive Real-Time News Feed for Kontagent.

Results 1 - 20 of 47 in Kontagent

  1. Consolidation wave grows as Dutch mobile game marketer iQU buys HoneyTracks analytics startupRead the original story w/Photo

    Tuesday Aug 12 | VentureBeat

    ... and monetization services, so developers are demanding one-stop shops. Other similar deals include the merger of Kontagent and PlayHaven (now Upsight), Tapjoy's acquisition of 5Rock, and Unity's purchase of Playnomics. By combining, iQU and ...

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  2. Driving mobile consolidation, Tapjoy acquires 5Rocks analytics and marketing automation firmRead the original story w/Photo

    Tuesday Aug 5 | VentureBeat

    ... like making an offer of free content. The consolidation follows other similar combinations such as the merger of Kontagent and PlayHaven last year. Those companies combined analytics and marketing services to form a new company called Upsight. Like ...

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  3. New Native Format For LinkedIn; Facebook Talks VideoRead the original story w/Photo

    Jul 21, 2014 | AdExchanger.com

    ... other things, giving its customers access to device-level performance and attribution data. Mobile analytics firm Kontagent, which ended up on Facebook's MMP blacklist for similar reasons, changed its name to Upsight back in March. Read more . A ...

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  4. New Native Format For LinkedIn; Facebook Talks VideoRead the original story w/Photo

    Jul 20, 2014 | AdExchanger.com

    ... other things, giving its customers access to device-level performance and attribution data. Mobile analytics firm Kontagent, which ended up on Facebook's MMP blacklist for similar reasons, changed its name to Upsight back in March. Read more . A ...

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  5. Sr Analyst, User Data & Monetization: 2KRead the original story

    Jul 14, 2014 | Gamasutra

    ... and what drives user behaviors. Some familiarity with an analytics or business warehousing platform: ex. Kontagent, AppAnnie, Localytics, SAP BI, etc. Previous experience driving ARM funnel in an operations or analysis role, for an online or mobile ...

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  6. Amplitude, The Analytics Startup Undercutting Mixpanel, Raises $2 Million Seed RoundRead the original story

    Jul 11, 2014 | TechCrunch

    Y Combinator-backed Amplitude , a startup taking on big-name analytics providers like Mixpanel, Kontagent, Localytics and others, has raised $1.975 million in seed funding from a number of investors, including SV Angel, Charlie Cheever, Dave Morin, Quest Venture Partners, Data Collective, Merus Capital, BoxGroup, Adam Draper and several more.

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  7. Upsight Makes Geolocation Data Actionable, Launches GeoTrigger for...Read the original story

    Jul 8, 2014 | Information Technology

    ... to better understand user behavior, decide what it means, and act to impact their key business goals. Formerly Kontagent+PlayHaven, Upsight now spans 25,400 apps, 700+ million monthly active users, 1.2+ billion devices, and 500+ billion in-app ...

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  8. Upsight unveils GeoTrigger for mobile marketers to tap location data in marketing campaignsRead the original story w/Photo

    Jul 8, 2014 | VentureBeat

    ... at VentureBeat's MobileBeat 2014 conference in San Francisco on Tuesday and Wednesday. Upsight, formerly known as Kontagent and PlayHaven (the two companies merged last year), now has 25,400 apps, 700 million monthly active users, and 1.2 billion ...

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  9. Apsalar Exits Mobile DSP Space To Double Down On MeasurementRead the original story w/Photo

    Jun 20, 2014 | MediaPost

    ... surrounding an exit from the mobile DSP space began about four months ago, when Facebook kicked HasOffers and Kontagent from its Mobile Marketing Partner (MMP) program. Keane said that decision by Facebook "really opened up the industry [and] ...

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  10. Upsight gains in quest to be the mobile marketing-analytics service that rules them allRead the original story w/Photo

    May 21, 2014 | VentureBeat

    Check out this article! Just weeks after offering a joint product from the merger of PlayHaven and Kontagent, the newly renamed Upsight is announcing today that it has gained good momentum.

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  11. Upsight Now Serving Over 25,000 Apps as Its Mobile Analytics and...Read the original story

    May 21, 2014 | Freshnews

    ... to better understand user behavior, decide what it means, and act to impact their key business goals. Formerly Kontagent+PlayHaven, Upsight now spans 25,400 apps, 700+ million monthly active users, 1.2+ billion devices, and 500+ billion in-app ...

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  12. App monetization firm Appnext acquires AppHome for $2.5MRead the original story w/Photo

    May 8, 2014 | VentureBeat

    ... of vendors for mobile app developers. It is a trend that has already been heralded by deals such as the PlayHaven-Kontagent merger (forming the new firm Upsight) and Unity Technologies' acquisition of mobile app sharing firm Applifier and predictive ...

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  13. Sr Analyst, User Data & MonetizationRead the original story

    Apr 30, 2014 | Gamasutra

    ... and what drives user behaviors. Some familiarity with an analytics or business warehousing platform: ex. Kontagent, AppAnnie, Localytics, SAP BI, etc. Previous experience driving ARM funnel in an operations or analysis role, for an online or mobile ...

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  14. Facebook vs. HasOffers, & Why the Mobile App Tracking Landscape Needs to be DisruptedRead the original story

    Apr 17, 2014 | Adotas

    On April 15, HasOffers and Kontagent had to deal with more than just paying taxes: they'd also been forced to drop support for Facebook mobile ad tracking due to a violation of policy for retaining too much user data.

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  15. Unity Drives Home A Point Picking Up PlaynomicsRead the original story

    Apr 16, 2014 | TMCnet

    ... ultimate decision to stop playing a game altogether. Unity isn't alone in this market, either, as PlayHaven and Kontagent were recently spotted getting together to offer mobile marketing and analytics through the Upsight brand. Tapjoy expanded its ...

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  16. Pushing into game services, Unity buys predictive analytics startup PlaynomicsRead the original story w/Photo

    Apr 16, 2014 | VentureBeat

    ... action. Unity is just one of the players buying companies that provide services for game companies. PlayHaven and Kontagent merged late last year to form Upsight, a provider of both mobile marketing and analytics services, while Tapjoy is also ...

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  17. Why accurate ad measurement is critical to the growing mobile ecosystemRead the original story w/Photo

    Apr 14, 2014 | VentureBeat

    ... The problem is that mobile is still like the Wild West. Facebook recently cut off HasOffers and its rival Kontagent (recently renamed Upsight) from getting its data because the companies hung onto the data for longer than they were allowed to do so. ...

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  18. 300M downloads and $600M in revenue say Google is the 'loser's...Read the original story

    Apr 14, 2014 | VentureBeat

    ... use video ad platforms Vungle or AdColony, and to a lesser extent Chartboost, iAd, and Upsight (the new Playhaven/Kontagent). That's good news for all video ad companies, as their ad vehicle typically generates high eCPMs and can, in the right ...

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  19. Social Gaming Market Entry and Success Strategy Analysis 2013 - new market research report publishedRead the original story w/Photo

    Mar 25, 2014 | PR-inside.com

    Through this analysis, we have developed Success Guidelines for social gaming companies .Companies in Report- 6waves - Bitcoin - Bitfold Games - Booyah - Facebook - King.com - Kontagent - Playdom - Playspan - Pretty Simple - Sojo Studios - Superewards - Trialpay - Ubisoft - Zynga Report Benefits- Recognize how a strong value chain can mitigate ... (more)

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  20. Tealium CEO: Tag Management Will Prove 'Faster Time To Value' For Mobile TrackingRead the original story w/Photo

    Mar 24, 2014 | AdExchanger.com

    ... tracking or data collecting platforms inside their app. Each time they want to add [a vendor such as] Flurry or a Kontagent (now Upsight), that means they've got to take the SDK from that mobile app tracking company, bake it into their app, get ...

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