Goodby Silverstein and Partners
Goodby Silverstein and Partners Newswire

Goodby Silverstein and Partners Newswire

Comprehensive Real-Time News Feed for Goodby Silverstein and Partners.

Results 1 - 20 of 77 in Goodby Silverstein and Partners

  1. Cisco: 15 Years of Making It Work and the Lessons LearnedRead the original story

    22 hrs ago | Advertiser

    After 15-years working together across three different companies Julia Mee, Sr. Director of Advertising, Media & Sponsorships - Cisco Systems, and John Coyne, Global Group Account Director - Goodby, Silverstein & Partners, have learned a handful of lessons that are fundamental to building an enduring partnership.

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  2. Goodby: Addressable TV Ads Will Feel Like "They Were Made Just For You"Read the original story

    Sunday Jun 28 | Beet.TV

    Addressable TV and the notion of targeting TV ads individually has been a hot topic in the ad industry for years, and it may very soon be scaleable. "We'll be able to make it so that it feels like it was just made for you," says Jeff Goodby, co-chairman at Goodby, Silverstein & Partners, in an interview with Beet.TV last week at Cannes.

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  3. Goodby and Silverstein Revisit Their Greatest Hits, and Notorious Misses, in Cannes TalkRead the original story w/Photo

    Friday Jun 26 | Adweek

    Jeff Goodby and Rich Silverstein told some great stories from their 30-plus years together at a seminar before an adoring crowd at the Palais here Thursday. And true to form, it was a funny and honest talk, with the creative partners recalling almost as many failures as successes - punctuated by an abounding gratitude for what they've accomplished, and the people they met along the way.

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  4. Droga5's Gisele Campaign for Under Armour Scores the Cyber Grand Prix at CannesRead the original story w/Photo

    Wednesday Jun 24 | Adweek

    A year after she was a no-show at Cannes Lions, the festival awarded one of its top prizes Gisele Bundchen's Under Armour campaign, with Droga5 picking up the Grand Prix in the Cyber category. The supermodel, who backed out of a mcgarrybowen main-stage commitment last year - to be replaced by Rob Lowe - was one of many stars of UA's "I Will What I Want" campaign.

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  5. How Winning a Cannes Lion Changes Your LifeRead the original story w/Photo

    Friday Jun 19 | Adweek

    Whether it stokes your ego into a raging inferno or just gathers dust on a shelf, a Cannes Lion will set your life on a new path. But which path? Well, that's up to you.

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  6. A Social Media Platform For Business That Will Profoundly Transform BrandingRead the original story

    Thursday Jun 18 | Forbes.com

    I am the Founder & CEO of Ideasicle, a virtual marketing-ideas company pioneering the "Expert Sourcing" model. Prior to founding Ideasicle, I worked at some of the most creative advertising agencies in the world, including Wieden & Kennedy, Goodby Silverstein & Partners, Mullen and Arnold Worldwide.

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  7. Lil Dicky Made You Laugh. Now He Wants to Make You ListenRead the original story w/Photo

    Friday Jun 12 | Broward-Palm Beach

    What does it say? There's probably some stuff about making beats, money, diamonds - the usual suspects.

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  8. Disney Proves That Profitable Marketing Is About Brand StoriesRead the original story w/Photo

    Tuesday Jun 9 | Forbes.com

    I am the Founder & CEO of Ideasicle, a virtual marketing-ideas company pioneering the "Expert Sourcing" model. Prior to founding Ideasicle, I worked at some of the most creative advertising agencies in the world, including Wieden & Kennedy, Goodby Silverstein & Partners, Mullen and Arnold Worldwide.

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  9. CBS Affiliate Combines Forces With Advertising Agency To Create New Content PlatformRead the original story w/Photo

    Jun 3, 2015 | Forbes.com

    I am the Founder & CEO of Ideasicle, a virtual marketing-ideas company pioneering the "Expert Sourcing" model. Prior to founding Ideasicle, I worked at some of the most creative advertising agencies in the world, including Wieden & Kennedy, Goodby Silverstein & Partners, Mullen and Arnold Worldwide.

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  10. CMPB, Grupo Gallegos Turn To Facebook To Entice Moms To Buy MilkRead the original story w/Photo

    May 28, 2015 | MediaPost

    Last year, the California Milk Processor Board launched the "Fueling a Better Future" strategic platform to remind families that a strong foundation built with milk can help them create the best future possible. Now, CMPB and its Hispanic agency Grupo Gallegos are introducing the "Milk & Art Contest," a social media component that falls under this broader campaign.

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  11. Mattel's New Scrabble Ad Wonderfully Demonstrates There's Magic In WordsRead the original story w/Photo

    May 28, 2015 | Forbes.com

    I am the Founder & CEO of Ideasicle, a virtual marketing-ideas company pioneering the "Expert Sourcing" model. Prior to founding Ideasicle, I worked at some of the most creative advertising agencies in the world, including Wieden & Kennedy, Goodby Silverstein & Partners, Mullen and Arnold Worldwide.

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  12. Director Stephen Pearson Brings Comedy Advertising Skills to Accomplice MediaRead the original story w/Photo

    May 27, 2015 | Digital Post Production

    ... He worked variously as a creative director, art director and writer for Merkley & Partners, Goodby Silverstein and Partners, Mad Dogs and Englishmen and Dweck & Campbell. He moved behind the camera via Hungry Man and quickly established himself as a ...

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  13. StreetEasy: NYC Subway DominationRead the original story

    May 26, 2015 | Advertising Age

    Real Estate StreetEasy and Goodby, Silverstein & Partners New York have scattered delightful reminders of how cramped it is to live in NYC with this delightful subway takeover. Comic-like posters illustrated by Shy the Sun along with witty copy illustrate the unique lifestyle city dwellers can relate to.

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  14. Coming to Grocery Stores: 'Got Milk?' Branded FoodRead the original story w/Photo

    May 22, 2015 | Advertising Age

    Register to become a member today. You'll get the essential information you need to do your job better, including The answer from the organization behind the famous ad tag line is now yes, thanks to a new licensing initiative that is spawning a range of new Got Milk-branded food items.

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  15. Darkly Comic Ads for ZocDoc Illustrate the Utter Hell of Calling Your DoctorRead the original story w/Photo

    May 21, 2015 | Adfreak

    ZocDoc knows how much it sucks trying to deal with doctors over the phone. Now, the online medical-care scheduling service positions itself as the cure for such headaches in a pair of humorous spots from Goodby Silverstein & Partners in New York.

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  16. A tale of two cities: inside Deutsch's renaissanceRead the original story w/Photo

    May 18, 2015 | DigiDay

    If you had walked into Deutsch LA's sprawling, beautiful space in Playa Vista a few months ago, the first thing that would have greeted you was a giant board, propped up on an easel, of the agency's profile in this year's annual "A-List" issue in Advertising Age. The shop came in at No.

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  17. Edelman UK appoints Mother's Matt GrovesRead the original story w/Photo

    May 11, 2015 | Brand Republic

    ... 64k in the mid 1990s, which was folded into McCann Erickson. He has also worked at unit9 and Goodby Silverstein and Partners. Edelman's chief operation officer, Steve Spurr, said: "As digital has matured in our clients' businesses, it is clear we ...

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  18. Frito-Lay's CMO: Agencies of Record Are Outdated, Lay's Brand Has Gone Project-to-ProjectRead the original story w/Photo

    May 9, 2015 | Advertising Age

    Register to become a member today. You'll get the essential information you need to do your job better, including Frito-Lay North America CMO Ram Krishnan on Friday confirmed that the PepsiCo-owned division was no longer working with Energy BBDO on the Lay's brand and has shifted to a project approach for its creative.

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  19. Quilted Northern Toilet Paper Launches Memorable Spots About ForgettingRead the original story w/Photo

    May 7, 2015 | Forbes.com

    I am the Founder & CEO of Ideasicle, a virtual marketing-ideas company pioneering the "Expert Sourcing" model. Prior to founding Ideasicle, I worked at some of the most creative advertising agencies in the world, including Wieden & Kennedy, Goodby Silverstein & Partners, Mullen and Arnold Worldwide.

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  20. Ray Parker Jr. Wants to Sing Your Mom a Song About Milk for Mother's DayRead the original story w/Photo

    May 6, 2015 | Adweek

    Goodby, Silverstein & Partners - which created the original "Got Milk?" campaign in 1993 - are taking the California Milk Processor Board brand digital, launching a new Mother's Day campaign today on Facebook and Twitter. Through Sunday, they are creating custom short songs for people who post about why they love their mom using the #SongsForMom hashtag.

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