DoubleClick Newswire

DoubleClick Newswire

Comprehensive Real-Time News Feed for DoubleClick.

Results 1 - 20 of 551 in DoubleClick

  1. How Squarespace Got Into Podcast Advertising And Why It StuckRead the original story w/Photo

    Yesterday |

    ... Paul said. "It's often a microphone in a booth. The idea of having a back-end system like an ad server or DFA [DoubleClick for Advertisers] to integrate the ads may be a lot to ask in the near term." But over the last year, Paul has seen more ...


  2. Madison Logic Expands Executive Team to Support Creation of...Read the original story w/Photo

    Yesterday | Ad Operations Online

    ... initiatives at Deloitte & Touche. Other roles include leading Xaxis' programmatic, DMP and search platforms, Doubleclick's rich media platforms and Accenture's live streaming video platform. As SVP, Product Management, Ganguly will be responsible ...


  3. Altitude Digital Bolsters BoardRead the original story

    Wednesday |

    ... ors. Kane is the COO of Sourcepoint, and also was the COO of LiveRail; he also has served at Admeld, Google, and Doubleclick, in addition to serving as an advisor for Mopub and Shinyads.


  4. Vivendi Gains YouTube Competitor With Dailymotion AcquisitionRead the original story w/Photo

    Wednesday |

    ... called the Dailymotion Video Exchange (DMX). The company earlier this month enabled server-to-server access for DoubleClick Bid Manager to DMX supply representing 300 million uniques and more than 1.4 billion impressions across publishers like ...


  5. Buzzfeed knows everything about you thanks to Google, Facebook & QuizzesRead the original story

    Tuesday Jun 30 | AdLand the commercial archive

    ... news sites or newspapers, just for fun. Now check out Buzzfeed. You'll soon be familiar with all the big names, Doubleclick, Google analytics, Facebook, Brightcove, Yume, Moat, New Relic, Pointroll, Optimizely, and so on. Now, what can all these ...


  6. Why 50% of Index Exchangea s Canadian revenue comes from programmatic directRead the original story w/Photo

    Tuesday Jun 30 | Marketing

    ... direct is often orchestrated by supply-side technology players like Index, The Rubicon Project, or Google's DoubleClick, but it's also being organized by agencies and demand-side technology platforms that have struck up their own deals with major ...


  7. Eyes in the sky: Photographers use drones to get big picture on North Olympic PeninsulaRead the original story w/Photo

    Tuesday Jun 30 | Peninsula Daily News

    ... of photography of "Return of the River," a film about the removal of the Elwha River's two dams. He owns Doubleclick Productions. They both operate DJI Phantom drones equipped with high definition cameras that cost about $1,300. Porter received ...


  8. Altitude Digital Adds Brian Kane to Board of DirectorsRead the original story

    Monday Jun 29 | Freshnews

    ... Kane was Google's Director of Publisher services, a role he took on after arriving in Google's acquisition of DoubleClick. He has also served as an advisor for Mopub, an RTB platform acquired by Twitter, and ShinyAds, a self-serve advertising ...


  9. Four ways to make video advertising work in a complex media landscapeRead the original story

    Monday Jun 29 | DoubleClickPublishers

    At the DoubleClick Leadership Summit, we discussed the implications for brands, broadcasters and publishers of the shift from Primetime to All-the-time.As part of our presentation, we focussed on four ways for brands to break through the noise and cut through the cross-screen complexity to drive more effective video advertising:Be on the best screen for the momentConnect and engage with every interactionBuy smarter across every screenFocus on impact not viewsRead the article on the new to learn what each of these mean for advertisers, broadcasters and publishers?-Published byRany Ng, Director of Product Management, Video TV Advertising, GoogleAnish Kattukaran, Product Marketing Manager, Video Platforms Brand Measurement, Google


  10. Ad Blocking Is The Symptom Of A Bigger DiseaseRead the original story w/Photo

    Monday Jun 29 |

    ... money. Kane is very familiar with the monetization challenges facing publishers. After more than nine years at DoubleClick, he stayed on as director of publisher services in the wake of the Google acquisition in 2008, followed by chief operating ...


  11. Native Ads come to DoubleClickRead the original story

    Friday Jun 26 | DoubleClickPublishers

    Last week at the DoubleClick Leadership Summit, we announced the availability of Native Ads for Apps on our DoubleClick platforms. In this post, we'll dive into the details of this new ad format and what it means for our clients.The mobile revolution has changed the way we engage with content.


  12. Nielsen Launches Digital Partner PlatformRead the original story w/Photo

    Thursday Jun 25 | Direct Marketing News

    Marching ever further away from its diary days, the ratings king widens its digital footprint with BrightRoll, DoubleClick, Rocket Fuel, Viant, among others. Stating it wanted to give clients access to further metrics of their digital campaign performance, Nielsen announced the creation of a Preferred Platform Partner Program at its annual client conference in Washington, DC, yesterday.


  13. Centro Plugs Into Exchanges, Data Platforms To Expand Programmatic Video OfferingRead the original story w/Photo

    Thursday Jun 25 | MediaPost

    Digital ad tech firm Centro has announced that its demand-side platform is now plugged into several ad exchanges -- including Google's DoubleClick and Dailymotion -- for access to video inventory. The company has also integrated with LiveRail private exchange partners including Microsoft Ad Exchange and Maker Studios.


  14. Pandora Delivers Mobile Programmatic Solution to AdvertisersRead the original story w/Photo

    Thursday Jun 25 | Ad Operations Online

    ... . Pandora's inventory is available through private marketplace and preferred deals, powered by the Google DoubleClick Ad Exchange (AdX). Pandora (NYSE:P) gives people music and comedy they love anytime, anywhere, through connected devices. ...


  15. Programmatic Selling just got better: Announcing Marketplace in...Read the original story

    Wednesday Jun 24 | DoubleClickPublishers

    As Neal Mohan announced last week at the DoubleClick Leadership Summit, Marketplace in DoubleClick Ad Exchange is now available to all customers globally, and we're working to bring Programmatic Guaranteed to more publishers as soon as possible.Today, the biggest brands and agencies are increasingly running premium digital campaigns across apps, videos, and native formats using programmatic technology, and we're seeing this shift reflected across our platforms. Over the last year, the overall volume of programmatic transactions on our systems has grown 59%, while programmatic direct deals have jumped 2X.


  16. Google reveals cross-device conversion statsRead the original story w/Photo

    Wednesday Jun 24 | Econsultancy

    ... So it's no surprise that Google has decided to bring cross-device measurement to its display ad network, DoubleClick. Cross-device measurement is coming to all of our DoubleClick advertiser products, so marketers can measure conversions that start ...


  17. Centro Connects to DoubleClick Ad Exchange, Dailymotion Exchange and...Read the original story w/Photo

    Wednesday Jun 24 | Market Wire

    Centro , a provider of enterprise-class software for digital advertising, today announced the integration of Centro DSP with video inventory from DoubleClick Ad Exchange , Dailymotion Exchange and LiveRail 's private exchange partners such as Microsoft Ad Exchange and Maker Studios. This enables Centro customers to execute programmatic video ad-buying at scale on all major devices, including desktop, mobile, connected TV and game console.


  18. Google Dangles Free Music-Streaming Service To Lure Paid SubscribersRead the original story w/Photo

    Tuesday Jun 23 | Wall Street Journal

    ... service allows marketers to use ad-serving systems and ad formats that Google already offers, including its DoubleClick display-ad network, YouTube's TrueView skippable video pre-roll ads and the AdWords search-ad service. Ad agency Omnicom sa id it ...


  19. Cross-device metrics will drive mobile advertising performanceRead the original story w/Photo

    Tuesday Jun 23 |

    ... month, Google announced at a company conference a cross-device measurement tool that will be integrated with DoubleClick for advertisers. This tool will allow advertisers to obtain a 360 degree view of their potential customers who interact with ...


  20. Google Display Network Ads Expand To Google Play MusicRead the original story w/Photo

    Tuesday Jun 23 | WebProNews

    ... consumers." Advertisers interested in getting in on this action can simply set up a campaign in AdWords or DoubleClick Bid Manager. To some people Google Play Music, Google's subscription music streaming service, may have gotten lost in a sea of ...