Demandbase Newswire

Demandbase Newswire

Comprehensive Real-Time News Feed for Demandbase.

Results 1 - 20 of 92 in Demandbase

  1. Demandbase Debuts ABM Analytics for Optimal Marketing PerformanceRead the original story w/Photo

    Wednesday Apr 18 | CRM Buyer

    ... and more. This infographic describes where the industry is headed, and how to navigate the e-commerce landscape. Demandbase officially announced ABM Analytics during its annual ABM Innovation Summit in San Francisco last week. The new tech, part of ...

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  2. Where ABM is HeadedRead the original story w/Photo

    Monday Apr 16 | DM News

    Last year's ABM Innovation Summit was end-to-end about AI . The reason was simple.The only way to deliver personalized, relevant messages to individual members of purchase-teams, at large numbers of accounts, geared to their position in the funnel, was an onslaught of alogrithms - something Demandbase claimed to be in a good position to offer, following the 2016 acquisition of data science specialists Spiderbook.

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  3. The Impact of ABM: News from the Demandbase ABM Innovation SummitRead the original story w/Photo

    Friday Apr 13 | DM News

    "Did you impact my pipeline, or did deals close faster? These are the things which matter to the sales team, and to the CEO," explained Chris Golec, founder and CEO of ABM leader Demandbase . "The next thing is, can I form groups programs, and look at alterations of those groups, and vary the output?" We were sitting down at a table in the conference space at San Francisco's Pier 27, surrounded by the buzz of this week's Demandbase ABM Innovation Summit , getting into the details of yesterday's launch of the new ABM Analytics offering.

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  4. Prog IO: What Will Be The Fate Of Third-Party Data After GDPR?Read the original story w/Photo

    Thursday Apr 12 | AdExchanger.com

    ... has enough first-party data to power a digital advertising strategy, said Fatima Khan, chief privacy officer at Demandbase "I don't want to go to a website and for it to think that I'm a man in his 40s," she said. "Third-party data a is an important ...

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  5. 2015 Digital Marketing Benchmark Report | ANA InsightsRead the original story

    Sunday Apr 1 | Advertiser

    In a November 2014 study sponsored by Demandbase, Demand Metric conducted a survey to took a close look at digital marketing to understand current practices, goals, strategies, metrics and effectiveness.

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  6. The Wednesday Stack: Social Experience and Social AnalyticsRead the original story w/Photo

    Wednesday Apr 4 | DM News

    ... editor Hillary Adler will be moderating the former and enjoying the latter. Also coming up for us next week, the Demandbase ABM Innovation Summit in San Francisco, and Marketing United in Nashville; that one's taking place in the Country Music Hall ...

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  7. Real-World Results From ABMRead the original story w/Photo

    Mar 20, 2018 | DM News

    Last year's Demandbase ABM Innovation Summit was going to be all about ABM. That's what I thought when I arrived to write about it.

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  8. This Marketing Strategy Is a Game Changer for...Read the original story w/Photo

    Monday Mar 26 | News Times

    ... more engagement you'll get in return -- a top benefit of ABM, according to 83 percent of marketers surveyed by Demandbase. You might start out by building personalized landing pages on your company's website for specific clients and target ...

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  9. This Marketing Strategy Is a Game Changer for Resource-Strapped StartupsRead the original story w/Photo

    Sunday Mar 25 | Entrepreneur Magazine

    ... more engagement you'll get in return -- a top benefit of ABM, according to 83 percent of marketers surveyed by Demandbase. You might start out by building personalized landing pages on your company's website for specific clients and target ...

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  10. One on One: Direct-to-Consumer with a Lift from AI: Fayez MohamoodRead the original story w/Photo

    Friday Mar 23 | DM News

    ... he user interface. It's also changing analytics reporting of customer experience That's the promise from the 2018 Demandbase ABM Summit, and we sat down with CEO Chris Golec to preview the event

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  11. The Real Reason Machines Won't Take OverRead the original story w/Photo

    Mar 22, 2018 | DM News

    ... user interface. It's also changing analytics reporting of customer experience That's the promise from the 2018 Demandbase ABM Summit, and we sat down with CEO Chris Golec to preview the event Still need a primer on how machine learning strategies ...

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  12. Explaining AI for CommerceRead the original story w/Photo

    Mar 20, 2018 | DM News

    ... he user interface. It's also changing analytics reporting of customer experience That's the promise from the 2018 Demandbase ABM Summit, and we sat down with CEO Chris Golec to preview the event

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  13. WhatsApp Signs Commitment Not to Share Data with FB Until It Complies with GDPRRead the original story w/Photo

    Mar 14, 2018 | DM News

    ... he user interface. It's also changing analytics reporting of customer experience That's the promise from the 2018 Demandbase ABM Summit, and we sat down with CEO Chris Golec to preview the event

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  14. Real-World Results From ABMRead the original story w/Photo

    Mar 20, 2018 | DM News

    Last year's Demandbase ABM Innovation Summit was going to be all about ABM. That's what I thought when I arrived to write about it.

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  15. 5 Tips for Creating Better Marketing ContentRead the original story w/Photo

    Mar 19, 2018 | CMSWire

    ... content is about personalized, customer-centric storytelling, said Mimi Rosenheim, director of web marketing at Demandbase . Determine what problem you're trying to solve and who has this problem. From there you can discuss the solutions that come ...

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  16. Mar Tech Preps As GDPR LoomsRead the original story w/Photo

    Mar 13, 2018 | AdExchanger.com

    ... field them - and that's a huge logistical challenge, Khatibloo said. Account-based marketing software provider Demandbase is developing specific technological tools to help handle requests and "alter the way we host information," said Fatima Khan, ...

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  17. SalesHood Hosts MULTIPLIERS Conference For Sales And Marketing Enablement ProfessionalsRead the original story

    Feb 16, 2018 | PRWeb

    ... keynotes from some of the most successful and forward-thinking sales and marketing leaders from Alteryx, Demandbase, FinancialForce, RingCentral, Sage Intacct, SHI, UT Dallas, and Yext Speakers include: AJ Gandhi, RingCentral Amy Pence, Alteryx ...

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  18. LiveRamp Acquires Pacific Data Partners to Revolutionize B2B Marketing with People-Based PrecisionRead the original story w/Photo

    Feb 15, 2018 | Business Wire

    ... the importance of identifying and reaching the right people at the right accounts," said Chris Golec, CEO of Demandbase. "LiveRamp's people-based precision will improve how B2B marketers connect with their audiences, and we look forward to our ...

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  19. The Wednesday Stack: Legislation, Integration, RecommendationsRead the original story w/Photo

    Feb 7, 2018 | DM News

    Just some quick news hits from the New York snow globe where we live. Not unrelated to the looming shadow - or positive opportunities - of GDPR, Demandbase yesterday announced the appointment of a Chief Privacy Officer.

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  20. Daily: Publishers Desert Instant Articles, Walmart Bets on VRRead the original story w/Photo

    Feb 6, 2018 | Street Fight

    ... more on content recommendations that lead to e-commerce, and they've found another place to syndicate them. Demandbase Exec Weighs GDPR's Effects on Ad Tech and Mar Tech ( AdExchanger ) Fatima Khan, who joins the B2B ad tech platform from a prior ...

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