Demandbase Newswire

Demandbase Newswire

Comprehensive Real-Time News Feed for Demandbase.

Results 1 - 20 of 48 in Demandbase

  1. RevResponse Connects Publishers With B2B Content MarketingRead the original story w/Photo

    Friday Jun 26 | AdExchanger.com

    ... media kit." Netline believes its lead-based, content-focused model differs from other B2B players out there, like Demandbase or LinkedIn-owned Bizo. Targeted and retargeted display advertising on a CPM model "places all the risk on the client," ...

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  2. Madison Logic Expands Executive Team to Support Creation of...Read the original story w/Photo

    Thursday Jun 25 | Market Wire

    ... 17 years of experience including a decade with Account Based Marketing, having played senior executive roles at Demandbase as head of consulting services and at Hexaware as global head of marketing. Other roles included senior consulting and ...

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  3. InsideSales stacks leadership team with more Salesforce execsRead the original story w/Photo

    Friday Jun 5 | ZDNet

    ... Avanish Sahai is joining InsideSales as the SVP of channels and alliances. He comes to InsideSales by way of DemandBase, but his roots stretch back to Oracle and Salesforce, where for the latter he played a key role in building the AppExchange ...

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  4. InsideSales.com Appoints Former Salesforce Leaders Avanish...Read the original story

    Friday Jun 5 | Freshnews

    ... leading the ISV partner program. He most recently served as senior vice president and chief product officer at Demandbase. Robison will lead all post-sales customer success initiatives at InsideSales.com, including account management, education and ...

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  5. InsideSales.com Appoints Former Salesforce Leaders Avanish Sahai and...Read the original story w/Photo

    Friday Jun 5 | Market Wire

    ... leading the ISV partner program. He most recently served as senior vice president and chief product officer at Demandbase. Robison will lead all post-sales customer success initiatives at InsideSales.com, including account management, education and ...

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  6. Account Based Marketing & More - 3 Tips to Transform Your B2B Marketing for 2015Read the original story w/Photo

    May 15, 2015 | IMedia Connection

    According to Demandbase CMO Peter Isaacson during the firm's Marketing Innovation Summit for B2B opening keynote at the AT&T Park in San Francisco a couple of weeks ago "Its a great time to be a marketer." -- due to greatly increased competition, a still-cautious spending environment, and a confusing assortment of marketing solutions being brought to market at a breakneck pace -- I agree with him.

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  7. Following Explosive Growth in the Enterprise, Wrike Raises $15 Million in Series B FundingRead the original story

    May 6, 2015 | Freshnews

    ... its fourth fund. Representative investments include: Agari, Box (BOX), BrightRoll, Crittercism, DataStax, Demandbase, DocuSign, ExactTarget (ET), HubSpot (HUBS), PubNub and Wrike. ScaleVP is located in Silicon Valley and invests nationwide. For more ...

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  8. Account-Based Marketing Adoption GrowsRead the original story w/Photo

    May 6, 2015 | CNet News

    ... 100 business-to-business (B2B) companies. The report, which was commissioned by SiriusDecisions and presented by Demandbase, both marketing specialists, found all companies practicing ABM claim to be aligned with sales and 34 percent said they were ...

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  9. Demandbase Announces Winners Of Inaugural Demandbase Ace AwardsRead the original story

    Apr 30, 2015 | Information Technology

    Award winners were recognized onstage, at AT&T Park during the Marketing Innovation Summit for B2B , for their excellence in the following categories: B2B Digital Marketing, B2B Account-Based Marketing and B2B Advertising. Companies that participated in the Demandbase Ace Awards used Demandbase's B2B marketing technology to solve complex marketing challenges including targeted, personalized advertising, website engagement and measurement, among others.

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  10. More than 90 Percent of Marketers Believe that Account-Based Marketing is a B2B Must-HaveRead the original story

    Apr 30, 2015 | Information Technology

    /PRNewswire/ --i 1 2Today at Demandbase 's Marketing Innovation Summit for B2B , SiriusDecisions unveiled the results of its 2015 State of Account-Based Marketing (ABM) Study. The survey reveals that ABM is essential to improving sales and marketing ...

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  11. Marketers Aren't Taking Advantage of Account-Based Marketing-YetRead the original story w/Photo

    Apr 30, 2015 | Direct Marketing News

    ... to large quantities of individuals doesn't result in quality sales opportunities," said Peter Isaacson, CMO of Demandbase, which revealed the study today at its Marketing Innovation Summit for B2B. "ABM is fast becoming the B2B strategy of choice ...

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  12. 3 steps to help any B2B marketer win with dataRead the original story w/Photo

    Apr 23, 2015 | VentureBeat

    ... but those who re-think their application portfolio with this mindset will win the data-driven apps war. During Demandbase's Marketing Innovation Summit for B2B next week, we'll be discussing the new data-driven marketing era and how companies can ...

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  13. Gravie nets $12.5 mln Series B in Split Rock-led roundRead the original story w/Photo

    Apr 22, 2015 | PE Hub

    ... companies backed by Split Rock's team include Acquia, Black Duck Software, BlueKai, Code42, Compete, Demandbase, eBureau, HireRight, InsideView, Intacct, Janrain, LowerMyBills, MyNewPlace, QuinStreet, Snagajob, SPS Commerce and Vormetric. Additional ...

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  14. Best Places to Work Q&A: Demandbase focuses on flexibility in pursuit of 'world-class' talent programRead the original story w/Photo

    Apr 14, 2015 | Business Journal

    San Francisco-based Demandbase is a business-to-business marketing tech company focused on advertising and website personalization.

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  15. Can You Engage Customers Earlier in the Sales Cycle?Read the original story

    Apr 3, 2015 | CMSWire

    ... changes to its product sets and functionality. There were some exceptions, of course and it's in this group that Demandbase chief product officer Avanish Sahai includes himself and his company. "The question we are continually asking ourselves is ...

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  16. Testing How Personalized Content Improves Customer Experience [#CZLNY]Read the original story w/Photo

    Mar 31, 2015 | Clickz

    ... content as control and challenger pages that were personalized by industry. The personalization was done via Demandbase, which allowed SAP to detect company-based information per visitor and serve content based on the firmgraphic, in real time. ...

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  17. Lattice Engines Finds A Specific Use Case For Sales AnalyticsRead the original story w/Photo

    Mar 30, 2015 | Forbes.com

    ... data. It then applies machine learning to score individual prospects based on their likelihood to convert. Demandbase is already using the Lattice suite and Peter Isaacson, Demandbase CMO says that: To accelerate our account-based marketing efforts, ...

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  18. Avanish Sahai of Demadbase: B2B Marketing Focuses on Accounts Not IndividualsRead the original story w/Photo

    Mar 27, 2015 | Small Business Trends

    Marketing to individual consumers is a lot different than marketing your products and services to other businesses. That is why Avanish Sahai, chief product officer for Demandbase, a targeting and personalization marketing platform for B2B marketers, says account-based marketing can improve your efforts to bring on more business customers.

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  19. Meet Cindi Cervone Carlson, Women of Influence honoree, and learn why ...Read the original story w/Photo

    Mar 18, 2015 | Business Journal

    ... have! Soon enough we fell in love and got married. He works for a software company out of Silicon Valley called Demandbase. No kids ... but we might have the cutest little French Bulldog on the planet, named Mr. Elwood Blues. What was your first job ...

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  20. Bugcrowd nabs $6 mln Series ARead the original story w/Photo

    Mar 12, 2015 | PE Hub

    ... support from a high-quality institutional partner. Current investments include: 3scale, Alation, Apptimize, DemandBase, Gamechanger, Grovo, Guardian Analytics, Inflection, Intacct, Kahuna, Lex Machina, NovoEd, Return Path, Risk I/O, StitchLabs, and ...

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