Criteo Newswire

Criteo Newswire

Comprehensive Real-Time News Feed for Criteo.

Results 1 - 20 of 459 in Criteo

  1. Canada's Rogers Lights Up "RED" For Addressable TV AdsRead the original story w/Photo

    Tuesday Oct 2 | Beet.TV

    ... on the part of consumers. That wasn't an issue for AT&T at its recent Xandr Relevance Conference, according to Criteo's Mollie Spilman. "They're trying to pull off something really unique, but I can tell [] SANTA BARBARA, CA - Planning and executing ...

    Comment?

  2. Volkswagen Finds TV Ads' Value In Canadian Addressable CampaignRead the original story w/Photo

    Tuesday Oct 2 | Beet.TV

    ... on the part of consumers. That wasn't an issue for AT&T at its recent Xandr Relevance Conference, according to Criteo's Mollie Spilman. "They're trying to pull off something really unique, but I can tell [] SANTA BARBARA, CA - Planning and executing ...

    Comment?

  3. Amplifi's Mike Law: Added Scale Makes Addressable TV 'Much More Viable'Read the original story w/Photo

    Tuesday Oct 2 | Beet.TV

    ... on the part of consumers. That wasn't an issue for AT&T at its recent Xandr Relevance Conference, according to Criteo's Mollie Spillman. "They're trying to pull off something really unique, but I can tell [] TORONTO - Even though it has different ...

    Comment?

  4. Criteo's Spillman: Xandr's Relevance Is 'Right Time, Right Message'Read the original story w/Photo

    Tuesday Oct 2 | Beet.TV

    One of the big challenges for brands is being relevant in an environment of "continuous partial attention" on the part of consumers. That wasn't an issue for AT&T at its recent Xandr Relevance Conference, according to Criteo's Mollie Spillman.

    Comment?

  5. Retargeting In Russia: OZON.ru Goes Its Own wayRead the original story w/Photo

    Monday Oct 1 | Beet.TV

    One company in prime position to benefit is OZON.ru, the 2o-year-old online retailer that has partnered with ad retargeting company Criteo to find a 33% hike in Facebook sales and a 60% jump in sales from in-app mobile campaigns. In this video interview with Beet.TV, OZON.ru commercial director Konstantin Bayandin explains why retargeting helps OZON.ru relocate consumers who seemed initially to be interested in listed products.

    Comment?

  6. MediaMath's Reed Imagines AI Powering Always-On Omni-Channel MarketingRead the original story w/Photo

    Monday Oct 1 | Beet.TV

    ... e tracked." This interview is part of a series titled Advertising Reimagined: The View from DMEXCO 2018, presented by Criteo. Please find more videos from the series here .

    Comment?

  7. How a TV App Is Rebooting CPG's Consumer RelationshipRead the original story w/Photo

    Friday Sep 28 | Beet.TV

    ... media side. This interview is part of a series titled Advertising Reimagined: The View from DMEXCO 2018, presented by Criteo. Please find more videos from the series here . SANTA BARBARA, CA - From super personalization to in-ad ecommerce ...

    Comment?

  8. Innovid Goes Self-Serve, Fully-Measured With iTV AdsRead the original story w/Photo

    Friday Sep 28 | Beet.TV

    ... "Because for the first time commerce and communication are converging, we can really track performance [] COLOGNE - Criteo is a company that has "run wild and done very, very well making efficiency out of inefficiency," observes Matt Prohaska, the ...

    Comment?

  9. Matt Prohaska Traces The Arc Of Criteo's Success PathRead the original story

    Thursday Sep 27 | Beet.TV

    Criteo is a company that has "run wild and done very, very well making efficiency out of inefficiency," observes Matt Prohaska, the former BBDO executive who now runs Prohaska Consulting. So it's not a question of whether Criteo succeeds going forward but how, he says in this interview with Beet.TV at the annual DMEXCO conference.

    Comment?

  10. Zenith's Bonori On How Machine Learning Helps Drive Real-Time MarketingRead the original story w/Photo

    Thursday Sep 27 | Beet.TV

    ... This interview is part of a series titled Advertising Reimagined: The View from DMEXCO 2018, presented by Criteo. Please find more videos from the series here . SANTA BARBARA, CA - Xandr's partnership with Altice and Frontier to aggregate and sell ...

    Comment?

  11. Xandr's Mike Welch: National Premium Video Marketplace Will...Read the original story w/Photo

    Thursday Sep 27 | Beet.TV

    ... "Because for the first time commerce and communication are converging, we can really track performance [] COLOGNE - Criteo is a company that has "run wild and done very, very well making efficiency out of inefficiency," observes Matt Prohaska, the ...

    Comment?

  12. Time A Key Component Of Video Viewability: IAS' KnollRead the original story w/Photo

    Wednesday Sep 26 | Beet.TV

    ... of money." This interview is part of a series titled Advertising Reimagined: The View from DMEXCO 2018, presented by Criteo. Please find more videos from the series here .

    Comment?

  13. AppsFlyer's Jeger On 'Pain Points' Of App Marketing: User Engagement, RetentionRead the original story w/Photo

    Wednesday Sep 26 | Beet.TV

    ... Jeger talks about the ways of measuring the value of app marketing campaigns and the role that companies like Criteo are playing in that effort. AppsFlyer helps its app marketing customers collect and surface data "to understand, for example, the ...

    Comment?

  14. Adjust: A 'Fluid Data System' Built On App Ad Campaign ActivityRead the original story w/Photo

    Wednesday Sep 26 | Beet.TV

    ... the customer journey from acquisition down to churn," Henschel says. Adjust first partnered with retargeting provider Criteo about four years ago and has been expanding that partnership around the globe, according to Henschel. "For Criteo ...

    Comment?

  15. Why AI Will Disrupt Mobile Advertising, AnalyticsRead the original story w/Photo

    Tuesday Sep 25 | Target Marketing Magazine

    ... appointments.) Both for search and for mobile commerce, improvements in voice and word accuracy will be significant. Criteo reports that U.S. retail advertisers with a shopping app generate 67% of revenue transactions from mobile devices, and ...

    Comment?

  16. Search Yields Consumer Intent, Lifetime Value: Reprise Digital's EllisRead the original story w/Photo

    Monday Sep 24 | Beet.TV

    ... important." This interview is part of a series titled Advertising Reimagined: The View from DMEXCO 2018, presented by Criteo. Please find more videos from the series here . TORONTO-Although Canada is behind the United States in the adoption of ...

    Comment?

  17. LiveRamp's Smith Balances Omni-Channel Opportunity With PrivacyRead the original story w/Photo

    Sunday Sep 23 | Beet.TV

    ... consumer." This interview is part of a series titled Advertising Reimagined: The View from DMEXCO 2018, presented by Criteo. Please find more videos from the series here . COLOGNE - Pixability has built its business providing video advertising ...

    Comment?

  18. Retailers Are Becoming Media Companies: Otto Group's AhlersRead the original story w/Photo

    Sunday Sep 23 | Beet.TV

    ... companies." This interview is part of a series titled Advertising Reimagined: The View from DMEXCO 2018, presented by Criteo. Please find more videos from the series here . COLOGNE - Pixability has built its business providing video advertising ...

    Comment?

  19. MediaLink's Kassan Seeks Global Scale Amid 'Controlled Chaos'Read the original story w/Photo

    Sunday Sep 23 | Beet.TV

    ... the two." This interview is part of a series titled Advertising Reimagined: The View from DMEXCO 2018, presented by Criteo. Please find more videos from the series here . COLOGNE - Pixability has built its business providing video advertising ...

    Comment?

  20. Pixability Expands Overseas And Into Advanced TelevisionRead the original story

    Sunday Sep 23 | Beet.TV

    ... This interview is part of a series titled Advertising Reimagined: The View from DMEXCO 2018, presented by Criteo. Please find more videos from the series here . COLOGNE - Strategic advisory firm MediaLink considers itself as occupying "the ...

    Comment?