Celtra Inc Newswire

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Results 1 - 20 of 37 in Celtra Inc

  1. Mobile Display Impression Shares GrowingRead the original story w/Photo

    15 hrs ago | MediaPost

    The performance of mobile banner advertisements doubled in Q4, with higher unit engagement rates, video play rates and video completion rates, per a recent report. On interstitial ad units engagement rates also rose, from 2.5% to 3.4%, while ad expansion rates for expandable banners remained unchanged at 0.66%.

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  2. Travel, Entertainment Lead Growth in Mobile Ad Banner MarketRead the original story w/Photo

    Wednesday Feb 25 | CNet News

    The video completion rate was 59 percent in standard expandable banners, and even higher in smart video expandable banners. Shares of impressions for banner and interstitial format type continue to grow in the mobile advertising space, according to the latest report from Celtra.

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  3. Mobile video-ad performance improvesRead the original story w/Photo

    Tuesday Feb 24 | SmartBrief

    The unit engagement rate for smart video formats surged 30% in the fourth quarter even as the rate for standard expandable banners fell 35%, according to Celtra's Mobile Display Ad Performance Report. In fact, video advertising performance improved broadly across all categories, including play and completion rates.

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  4. Jeep's mobile ads provide context for controversial Super Bowl commercialRead the original story w/Photo

    Wednesday Feb 4 | Mobile Marketer

    American automaker Jeep is aiming to clarify its reasoning behind its newest TV commercial that premiered during the Super Bowl with mobile ads on publisher apps, such as USA Today, that click through to its Web site and explain further. The commercial featured the song 'This Land is Your Land' but showed clips of foreign countries, which angered some viewers.

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  5. Celtra and MEC Announce Strategic PartnershipRead the original story w/Photo

    Jan 19, 2015 | Ad Operations Online

    London A - A MEC , a leading global media agency, today announced a strategic partnership with Celtra Inc. , a leading creative, analytics and optimisation platform for display advertising, for the creation of data-driven, mobile and cross-screen display ads. The partnership brings content, data, and media together, seamlessly enabling the right message to be delivered to the right audience at global scale, improving the quality and performance of digital advertising in a mobile-first world.

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  6. Celtra and MEC Announce Strategic PartnershipRead the original story

    Jan 15, 2015 | UK AOP

    London, 15th January 2015 - MEC, a leading global media agency, today announced a strategic partnership with Celtra Inc., a leading creative, analytics and optimisation platform for display advertising, for the creation of data-driven, mobile and cross-screen display ads. The partnership brings content, data, and media together, seamlessly enabling the right message to be delivered to the right audience at global scale, improving the quality and performance of digital advertising in a mobile-first world.

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  7. MEC To Use Celtra Ad PlatformRead the original story w/Photo

    Jan 15, 2015 | MediaPost

    In a bid to help clients both improve their mobile messaging efforts and better integrate mobile with other channels MEC, the GroupM media agency, has struck a deal with Boston-based Celtra to use the latter's technology to create mobile and cross-screen display ads using data to target the ads more precisely at what MEC termed would be "global scale." The deal is based in part on the agency's belief that mobile-first strategies will be a driver of significant change in how advertisers strategically approach digital media, given the fast evolution of mobile technology and consumer reliance on their devices.

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  8. Time Inc.'s mobile ad revenue growth outpaces traffic surgeRead the original story

    Jan 15, 2015 | Mobile Marketer

    A Time Inc. executive at Mobile Marketer's Mobile FirstLook: Strategy 2015 conference said that interactive advertising experiences have helped the media brand's mobile ad revenue growth outpace its mobile traffic growth, jumping 100 percent in 2014 year over year. During the 'How Mobile Became the Largest Digital Platform for the World's Leading Magazine Publisher' session, the executive discussed the company's trek towards mobile over the past couple years, which has served it well, placing Time Inc. in the number ten spot in media in comScore's Multiplatform Report from November 2014.

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  9. 2 hot new marketing skill setsRead the original story

    Jan 14, 2015 | IMedia Connection

    Once upon a time media buyers worked hard "to buy spots and dots off of sales people," to quote Martin Cass. But, as he says, that's like finding a needle in a haystack-something people aren't very good at, but machines are.

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  10. Mobile Advertising Performance Continues to ImproveRead the original story w/Photo

    Dec 17, 2014 | CNet News

    Overall ad engagement rate rose by 16 percent since the second quarter for standard format ads, remaining roughly the same for other format types. The growth in mobile display advertising performance witnessed in the previous quarter continued in the third quarter across key engagement metrics, such as ad expansion rate, ad engagement rate and time spent, according to a report from Celtra.

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  11. Fox Digital Entertainment offers mobile game to excite film fansRead the original story w/Photo

    Dec 8, 2014 | Mobile Marketer

    Fox Digital Entertainment has created a mobile game to ready and excite fans before the upcoming film Night at the Museum: Secret of the Tomb hits theaters. The game Night at the Museum: Hidden Treasures incorporates the film's environments and characters.

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  12. Celtra Continues to Transform Brand Display Advertising - Launches ...Read the original story

    Nov 26, 2014 | UK AOP

    26th November 2014 - Following a successful U.K. launch, Celtra Inc., the leading creative, analytics and optimisation platform for display advertising, today introduced Interscroller to the U.S. market, expanding the format to the desktop. Selected ...

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  13. Celtra Continues to Transform Brand Display Advertising - Launches...Read the original story

    Nov 20, 2014 | Sys-Con Media

    /PRNewswire/ -- Following a successful UK launch, Celtra Inc. , the leading creative, analytics and optimization platform for display advertising, today introduced Interscroller to the U.S. market, expanding the format to the desktop. Selected ...

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  14. Have Your Mobile Mind Blown at Art BaselRead the original story

    Nov 18, 2014 | KXVO

    Information contained on this page is provided by an independent third-party content provider. WorldNow and this Station make no warranties or representations in connection therewith.

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  15. Gamified Ads Boost Engagement and Click-ThroughRead the original story w/Photo

    Nov 7, 2014 | MediaPost

    According to a new study by Celtra, reported by VB Gamesbeat, game-like ads perform significantly better than static, noninteractive display ads or videos. These interactive, gamified commercials saw better engagement and clickthrough rates, and people spent more spent interacting with the ads.

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  16. Gamification found to boost mobile ad engagementRead the original story w/Photo

    Oct 27, 2014 | SmartBrief

    Mobile ads that include a game element outperform static ads in click-thru rates and time spent on the ad, mobile advertising company Celtra says. "Most often, these ads look like branded minigames served into an ad placement," Celtra Chief Product Officer Matevz Klanjsek says.

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  17. Turning mobile ads into games helps them perform betterRead the original story w/Photo

    Oct 24, 2014 | VentureBeat

    Mobile advertising is a multibillion-dollar business, and one company thinks it will grow even further when marketers learn to turn their promotions into games. Mobile advertising company Celtra has found that game-like ads perform significantly better than static, noninteractive display ads or videos.

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  18. Telegraph Media Group Introduces Two Innovative New Advertising Formats Powered by CeltraRead the original story

    Oct 22, 2014 | UK AOP

    October 2014 - Telegraph Media Group and Celtra Inc. have officially announced the launch of two new high-impact advertising formats for The Telegraph's mobile site. This follows the success of the mobile site's re-launch ahead of the FIFA World Cup and The Telegraph's highest ever mobile page view numbers on A-Level results day.

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  19. BP, McDonald's are betting on mobile to transform their imagesRead the original story w/Photo

    Oct 16, 2014 | Mobile Marketer

    Oil and gas company BP and quick-service restaurant chain McDonald's are betting on the personal nature of mobile to help them transform their public images. While McDonald's is aiming to develop a social presence to serve as a resource for its consumers, BP is testing mobile ads on British publication The Telegraph using mobile platform Celtra's new ad unit Interscroller.

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  20. FIR B2B #17: Sandy Carter on What Separates Pacesetting Companies From the RestRead the original story

    Oct 1, 2014 | Holtz Communication + Technology

    A post titled "7 Web Design Trends That Are Outdated" on the Conetix blog covers many of the worst practices in B2B websites: boring stock photos, pointless oversized banners and auto-play videos. Don't short-change your video production by limiting it to a video platform.

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