BlueKai Newswire

BlueKai Newswire

Comprehensive Real-Time News Feed for BlueKai.

Results 1 - 11 of 11 in BlueKai

  1. Salesforce Opens A Second-Party Data MarketplaceRead the original story

    Sep 28, 2017 | AdExchanger.com

    ... to share their data in a trusted, secure environment." Data markets have become a big thing in recent years. BlueKai - now Oracle DMP - had a big data mart where marketers could buy practically any data set, though it didn't have a reputation for ...

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  2. Technographic Data Is The Next Frontier For B2B MarketersRead the original story

    Sep 5, 2017 | AdExchanger.com

    ... they're using. Pieter De Temmerman, CEO of Pacific Data Partners and former SVP of data marketplaces for Oracle's BlueKai, spoke with AdExchanger about the benefits of technographic data for B2B marketers - and where gaps still remain in the B2B ...

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  3. Branded content is the new way to reach out to viewers beyond the peripheral for John HarrobinRead the original story w/Photo

    Jul 18, 2017 | PR Log

    ... celebrities, including: Google, Netflix, ESPN, SNL, Ad.com, Amazon, Facebook, Comcast, Motorola, NFL, NHL, IndyCar, BlueKai, Pivotal, Invidi, Shakira, Prince, John Madden, Maroon 5, Clay Matthews, Color, and Siri (prior to being acquired by Apple), ...

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  4. Industry Insiders Warn Of An Ad Tech Brain DrainRead the original story

    Jun 16, 2017 | AdExchanger.com

    ... ad tech apply their skills to non-advertising use cases, though some move to adjacent areas like AI. Notably, BlueKai founder Omar Tawakol left Oracle and created an AI startup, Workfit, last year. Many of the 12 employees on LinkedIn come from ...

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  5. Oracle Buys Measurement Firm MoatRead the original story w/Photo

    Apr 21, 2017 | NewsFactor

    ... over the past several years. The company has expanded the unit through several acquisitions, including Datalogix and BlueKai, as it looks to compete with other major tech providers in the sector such as Adobe, The market for digital advertising has ...

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  6. Want To Sell Your DMP? Brand Recognition And Audience Analytics Play Big RoleRead the original story w/Photo

    Apr 17, 2017 | AdExchanger.com

    When it comes to how buyers perceive the data management platform market, it's Oracle BlueKai's game to lose, according to a new Advertiser Perceptions report. The research firm's Programmatic Intelligence Report for Q1 2017 surveyed more than 1,000 decision-makers from agencies, advertisers, publishers and tech providers.

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  7. Workfit Secures $5.5 Million Seed Funding Round to Add Artificial Intelligence to MeetingsRead the original story

    Feb 26, 2017 | Venture Capital Access Online

    ... the team and roll out its inaugural products this spring. Founder Omar Tawakol, a big-data visionary who founded BlueKai, which was acquired by Oracle in 2014, witnessed the increasing amount of time being spent in meetings, yet people from ...

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  8. Workfit raises $5.5 million seed round to be your AI meeting assistantRead the original story w/Photo

    Feb 27, 2017 | TechCrunch

    ... yet and that they still considered it early days. Tawakol's previous experience driving data management platform BlueKai to a $400 million Oracle acquisition in 2014 undoubtedly helped streamline the fundraising process. Battery Ventures was an ...

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  9. Workfit picks up $5.5 mlnRead the original story

    Feb 27, 2017 | PE Hub

    ... the team and roll out its inaugural products this spring. Founder Omar Tawakol, a big-data visionary who founded BlueKai, which was acquired by Oracle in 2014, witnessed the increasing amount of time being spent in meetings, yet people from ...

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  10. The Marriage Is Off Between Ad Tech And Mar TechRead the original story w/Photo

    Feb 13, 2017 | AdExchanger.com

    ... has its master audience profile, built on its Audience Manager DMP. The customer identity record can sit within the BlueKai DMP. Tag management systems and some startups market themselves as CDPs. Based on your prediction that ad tech and mar tech ...

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  11. Better Together: Reflektion Launches the Reflektion Partner Data NetworkRead the original story

    Feb 9, 2017 | Market Wire

    ... site search and email. At launch, the Reflektion Partner Data Network includes integrations with Edgecase , Narvar , BlueKai , and Yottaa . By integrating data sets from these partners, joint customers can ensure they are getting the very most out ...

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