Walla Walla Newswire
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Amber Reyes has ice water poured on her during the Walla Walla Grand Ice Bucket Challenge in Walla Walla, Wash., in September. The Ice Bucket Challenge, which raised $100 million for ALS research in a month this summer, has become a best-case example for charities hoping to inspire small-scale donations by capitalizing on social media. Comment?
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