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Hyundai Gears Up For College Football Marketing Daily a " 41 minutes ago
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The integrated campaign this year includes game-day experiences, a seven-episode video series with The Players' Tribune, along with print, radio, in-stadium and digital advertising with each of the partner teams. This year's focus is on making the game-day experience better in a meaningful way for the fans at 11 partner schools, said Dean Evans, chief marketing officer, Hyundai Motor America. Comment?
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