Des Moines Newswire
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Engagement solutions firm ITA Group has unveiled a new incentive travel platform focused on aligning the program with company goals and strategy, and measuring the results in depth, rather than just the "wow" factor of the destination. The Optim: Incentive Travel Solutions platform is "a more intelligent, strategic approach to creating a significant lift in engagement through incentive travel," says Jill Anonson [pictured], events solution manager for West Des Moines, IA-based ITA Group. Comment?
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