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  1. Why Not Let Customers Help Create Your Objectives?Read the original story

    Jan 29, 2015 | Outside innovation

    New ways to engage customers in co-designing your company's future - a weblog to complement the book, Outside Innovation, by Patty Seybold It's when customers lead the design of your business processes, products, services, and business models. It's when customers roll up their sleeves to co-design their products and your business.

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