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With the holiday shopping season fast-approaching, retailers around the country are preparing to put new and innovative sales strategies to the test and capture the attention of customers, notes Kelli Hollinger, director of the Center for Retailing Studies at Texas A&M University's Mays Business School. "It wasn't too long ago, relatively speaking, that free delivery and returns felt like a special-added bonus," says Andrew Schmahl, principal of PwC's Strategy& consulting group. Comment?
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