Comprehensive Real-Time News Feed for Amsterdam, NY.
Results 1 - 5 of 5 for "u:adweek.com" in Amsterdam, NY
When thousands of marketers descend on Cannes, the resulting chaos of banners, displays and branded freebies can overwhelm the senses. Which might be why one of the most effective posters at this year's Cannes Lions was the most simple and enigmatic. Comment?
Do agencies seeking to expand into New York need superpowers to replicate their success in the advertising capital of the world? Amsterdam-based independent SuperHeroes is about to find out. The 7-year-old agency employs 40 staffers at its headquarters, and has won acclaim for innovative campaigns on behalf of LG , Heineken, Asus and others. Comment?
Tim Menko and Ingmar Larsen are 30-year-old ad creatives in Amsterdam who are looking for full-time gigs in their adopted hometown as well as freelance work around the world. So they turned to livestreaming app Periscope to drum up interest in their talents. Comment?
To promote Benetton's Carnival Capsule Collection, dubbed "a celebration of color in all its shades," 180 Amsterdam came up with an idea that gives the company's cause-facing manifesto a modern twist. The Carnival collection is marketed as a "celebration of color" that unites geometric patterns of different shades in various items of knitwear. Comment?
It's been around since 1987 and is judged by advertising experts from 42 countries, but the Epica Awards hasn't enjoyed the sort of U.S. exposure seen by the likes of Cannes, the Clios and The One Show. This year, the awards show hopes to expand its profile and position itself as "a legitimate and necessary alternative to other global creative competitions," said Mark Tungate, the organization's chief spokesman and editorial director, tasked with assembling an annual 400-page coffee table book about the show. Comment?
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