Media Buying Newswire

Media Buying Newswire

Comprehensive Real-Time News Feed for Media Buying.

Results 1 - 20 of 1,269 in Media Buying

  1. Opinion: Data ownership remains an unsolved problem between agencies and clientsRead the original story w/Photo

    9 hrs ago | DigiDay

    ... than the cost of the campaign itself. The Association of National Advertisers, concerned about transparency in media buying, has produced a set of data guidelines that give clients control over their data and the ability to access their data ...


  2. HAL: 'I Am Sorry Frank, This Doesn't Compute'Read the original story w/Photo

    21 hrs ago | MediaPost

    ... three seconds?" HAL: "I cannot tell you if getting an IAB Digital Data Solutions Certification or a Digital Media Buying and Planning Certification will get you a higher salary in your next job. You are an astronaut." HAL: "Frank, I compared the ...


  3. Mars Kicks Off International Media Buying ReviewRead the original story w/Photo

    Yesterday | Advertising Age

    ... plant operated by Mars Inc. in St. Petersburg, Russia. Credit: Andrey Rudakov/Bloomberg Mars has begun a media buying review in the U.K., China, India, Germany, Australia, New Zealand, Japan and Southeast Asia, according to executives familiar with ...


  4. Making the business case for programmatic advertisingRead the original story w/Photo

    Yesterday | Econsultancy

    ... (eventually) evolve into programmatic channels so if you think of radio and TV, this is only starting. Digital media buying is at the forefront of this. "I believe when we go into above-the-line activity programmatically, that's where we will see ...


  5. What to expect in 2017Read the original story w/Photo

    Yesterday | Bizcommunity

    ... your rates by more than 3% next year, you are going to get some tough questions asked of you. Performance-based media buying will increase – CPT/CPP trading will over time become the norm across a number of platforms. Good luck with the last ...


  6. 5 charts: The global state of programmatic nowRead the original story w/Photo

    Yesterday | DigiDay

    ... media seller respondents said they do not consider any level of fraud to be acceptable, while only a quarter of media buying respondents shared this belief. And that's because "media sellers have more to lose from fraud compared to media buyers," ...


  7. Google Says It's Continuing to Close the Gap Between YouTube and TVRead the original story w/Photo

    Wednesday | AdWeek

    ... even a 30-minute TV show. She said the results highlight how TV and YouTube can work in tandem when it comes to media buying. (The results come on the heals of another study last month conducted with Nielsen, which found that a TV show's reach ...


  8. Western Union Consolidates Media Account With MullenLoweRead the original story w/Photo

    Wednesday | Advertising Age

    ... Lowe, which also works with brands including JetBlue, Netflix and Shinola, recently lost National Geographic 's media buying business, though it picked up all of hotel giant Hyatt's creative account in March.


  9. Now Available: CIMM Study-"Best Practices in Cross-Device ...Read the original story w/Photo

    Wednesday | Adotas

    ... by New York Publishing Group Inc. in May 2007. Our emphasis is on providing the best news and information on media buying, planning, selling, technology and activities of the digital media business to the interactive advertising community. We are ...


  10. Periscope's Liz Ross: Unlearning The Holding Company, Mastering SnapchatRead the original story w/Photo

    Wednesday | Beet.TV

    ... great deals because of their size. Interestingly, that theme still applies. "We can actually make deals from a media buying standpoint that we believe the holding companies have a harder time striking," Ross explains. "Because once they give that ...


  11. Share on LinkedInRead the original story w/Photo

    Wednesday | MediaPost

    ... $40 million in 2014. The scope of work includes online and offline communications planning, media planning and media buying. The win follows a competitive pitch against media planning incumbent Dentsu Aegis' Vizeum and Publicis Groupe's ...


  12. IAB Launches New Certification Program For Buyers And PlannersRead the original story w/Photo

    Tuesday Sep 27 | MediaPost

    The Interactive Advertising Bureau today launched the IAB Digital Media Buying and Planning Certification Program , in partnership with the 4As and Google. The program, which the groups say is a first, is designed to help media agency pros keep up with the knowledge and skills they need to help their brand clients navigate today's dynamic digital marketplace.


  13. Vpon Releases the Latest Hong Kong Mobile Advertising Data ReportRead the original story

    Tuesday | Customer Interaction Solutions

    ... when planning their advertising strategy. He added, "It could be obsolete if advertisers solely adopt the media buying originated from traditional media in the digital world. The beauty of programmatic world is allowing us to implement audience ...


  14. Premiere week ratings show TV networks still have a youth problemRead the original story w/Photo

    Tuesday | Los Angeles Times

    ... platforms. According to an analysis from Billie Gold, vice president and director of program research for the media buying firm Amplifi, the 18-to-49 demographic rating for original entertainment series on Fox gained 9.8% during premiere week when ...


  15. According to a New Report From NPD: Lady Gaga Would Attract Millions...Read the original story

    Tuesday Sep 27 | PRWeb

    Whether the halftime performer is Lady Gaga or another major star, there are real, actionable differences in fans' category and brand use that advertisers can leverage to their benefit. The Super Bowl is the nation's highest profile sporting event, with strong appeal that extends far beyond that of football fans - in fact, nearly one-half of those who watch the Super Bowl on TV are not football fans, according to global information company, The NPD Group.


  16. Political Tech Firms Eye Commercial Market In Pursuit Of Stable BudgetsRead the original story w/Photo

    Tuesday Sep 27 |

    ... it, making political firms equipped to run through research, strategic communications, creative production and media buying at the pace of the news cycle. Cambridge Analytica's political clients, who have included Ted Cruz and Donald Trump, for ...


  17. Google, the IAB and the 4A's Created an Exam to Gauge Your Digital Media Buying KnowledgeRead the original story w/Photo

    Tuesday Sep 27 | Adweek

    As the digital media and advertising industry becomes more complex, the Interactive Advertising Bureau, Google and the American Association of Advertising Agencies are launching a new program for junior media agency staffers. The three companies are announcing today a new certification program dubbed the IAB Digital Media Buying and Planning Certification examination that covers the ins and outs of creating, managing and running media plans and strategies, specifically topics like negotiating with vendors, verifying a campaign's launch and managing tracking and reporting.


  18. Media and Marketing Veterans Launch Programmatic Advertising and Digital Media Buying AgencyRead the original story

    Tuesday Sep 27 | PRWeb

    ProTableau, Inc., a programmatic advertising and digital media buying agency, today announced the launch of its digital media buying services for consumer and business-to-business marketers and advertising agencies. ProTableau brings the advantages of dramatic cost savings, hyper targeting and improved campaign performance of programmatic buying and real-time bidding to advertisers.


  19. The New York Times' global ambitions face tough challengesRead the original story w/Photo

    Monday Sep 26 | DigiDay

    ... wouldn't know who to call to buy space," said Tim Pearce, head of digital investment for Dentsu Aegis Network's media buying arm Amplifi. That's why Demarta is expanding his team. He's in the final stages of hiring two vice presidents, one for ...


  20. Top 4 Trends Impacting the Global E-commerce Market Through 2020: TechnavioRead the original story w/Photo

    Monday Sep 26 | Business Wire

    ... ad serving process. It involves an online bidding process that allows marketers, advertising agencies, and media buying agencies to trade display advertising inventory in real time. The vendors provide a suitable platform to carry out this auction ...