Media Buying Newswire

Media Buying Newswire

Comprehensive Real-Time News Feed for Media Buying.

Results 1 - 20 of 870 in Media Buying

  1. Five Things to know today, and why Kraft Heinz is consolidating its media buyingRead the original story w/Photo

    2 hrs ago | Business Journal

    ... the incumbent for the former Kraft Foods Group Co., to handle its combined media planning and buying. Heinz's media buying had previously been handled by Interpublic's UM. "As we work to build something truly special at The Kraft Heinz Co., we are ...

    Comment?

  2. AudienceScience Partners with SpotXchange to Unlock Video InventoryRead the original story w/Photo

    4 hrs ago | Adotas

    ... by New York Publishing Group Inc. in May 2007. Our emphasis is on providing the best news and information on media buying, planning, selling, technology and activities of the digital media business to the interactive advertising community. We are ...

    Comment?

  3. Keeping an eye on the future: The latest trends in MadTech - from AI to curated contentRead the original story w/Photo

    4 hrs ago | The Drum

    ... old tech with new features. And that means making billboards and display advertising 'smart' - optimising the media buying experience and providing more targeted advertising to consumers. Startups are adding software features onto old communications ...

    Comment?

  4. Drawing (a Big Crowd With) A Blank: Video Views OverratedRead the original story w/Photo

    Yesterday | Adotas

    ... by New York Publishing Group Inc. in May 2007. Our emphasis is on providing the best news and information on media buying, planning, selling, technology and activities of the digital media business to the interactive advertising community. We are ...

    Comment?

  5. The Practical Guide to Programmatic Planning in China: Part 3Read the original story w/Photo

    Sunday | Clickz

    ... (PDB) and real-time bidding (RTB), using a combination of private and remnant inventory to increase overall media buying efficiency. But it is in the DSP's best interest to continuously demonstrate to the advertisers that remnant is better than ...

    Comment?

  6. Big Magic targets young adults with two new showsRead the original story w/Photo

    Saturday Aug 29 | Indian Television

    ... Kanpur, Lucknow, Baroda and Surat. The campaign has been developed by Grey Worldwide, whereas MEC is the media buying agency. The digital campaigns are being handled by Resultrix Media. Throwing light on the research that was done before launching ...

    Comment?

  7. BSSP Welcomes DraftKings To The 'Big Time'Read the original story w/Photo

    Friday Aug 28 | MediaPost

    ... strategic counsel and creative services as DraftKings' first advertising agency continues as the company's media buying agency. The fantasy league is projected to spend $200 million on advertising this year, up from $35 million in 2014, according to ...

    Comment?

  8. The making of Paddy Fair: a big gamble for Paddy Power and BetfairRead the original story w/Photo

    Friday Aug 28 | Brand Republic

    ... a separate positioning and target market, then how much cross over is there in terms of marketing strategies, media buying, product development, promotional calendars and customer research? If you start to share staff, internal cultures and stores ...

    Comment?

  9. AdThorent's Travel & Tourism Industry Mobile Ad Performance AnalysesRead the original story w/Photo

    Friday Aug 28 | Adotas

    ... by New York Publishing Group Inc. in May 2007. Our emphasis is on providing the best news and information on media buying, planning, selling, technology and activities of the digital media business to the interactive advertising community. We are ...

    Comment?

  10. The 10 things in advertising you need to know todayRead the original story w/Photo

    Friday Aug 28 | Silicon Alley Insider

    While revenue rose 16.2% to $125 million in the six months to June 30, operating profit fell 51.8% to $3.2 million, which included a one-time accounting gain of $7.3 million following Matomy increasing its stake in German search engine Team Internet back in June. 3. BuzzFeed has announced a partnership deal with WPP's media buying arm GroupM.

    Comment?

  11. Adaptly Selected for Early Instagram Ads API AccessRead the original story w/Photo

    Thursday Aug 27 | EContent Magazine

    ... early access to the Instagram Ads API, an invite-only program designed to advance the availability of Instagram media buying. Among the first of Adaptly's clients to leverage the Instagram solution are retail giant Sears Holdings and full-service ...

    Comment?

  12. Gideon Spanier: What will happen to the ad market in the next crisis?Read the original story w/Photo

    Thursday Aug 27 | This Is London

    Through thick and thin: Comparethemarket.com was one of the companies that kept up its spending on ads during the crisis If companies start to panic about the global outlook because of the Chinese economic crisis and the knock-on effect on stock markets, the likelihood is that advertising will be one of the first sectors to take a hit. Many boards think that cutting ad spend is an easy and quick way to reduce spending - even if the experience of the 2008-9 recession showed it is also unwise.

    Comment?

  13. UPDATE 1-Advertising agency Havas posts Q2 sales growth of 5.5 pctRead the original story

    Thursday Aug 27 | Reuters

    ... expects that Havas, which owns agencies BETC and Cake, can poach some major customers this year as a number of media buying contracts have come up for review in the United States. Havas only has one contract, with retailer Sears, to defend in these ...

    Comment?

  14. BuzzFeed strikes GroupM data-led deal to scale native adsRead the original story w/Photo

    Thursday Aug 27 | The Drum

    WPP's GroupM is doubling down on its data-led strategy to help clients engage with audiences, via a newly unveiled deal with BuzzFeed, that will allow the media owner, popular with hard-to-reach millennial audience, to produce branded video content for the media agency's clients. BuzzFeed, a website that has over 200 million unique visitors, will create the content for WPP clients using its dedicated creative group BuzzFeed Motion Picture, plus the media agency's creative teams will also be able to access BuzzFeed's expertise to produce social content for all platforms.

    Comment?

  15. BuzzFeed just announced a big partnership that will turn on...Read the original story w/Photo

    Thursday Aug 27 | SFGate

    BuzzFeed and WPP's media buying arm GroupM announced a partnership on Thursday - a deal that is likely to boost the website's ad revenues, and help the world's largest advertising agency holding group show its clients that it has the best connections when it comes to digital media. The year-long deal - which isn't exclusive - will see BuzzFeed giving GroupM and WPP's agencies the first access to its new "POUND" data technology that offers insights not only on how content and ads are performing on BuzzFeed's site, but also how it is shared elsewhere on social media platforms such as Facebook, Twitter, Snapchat, YouTube.

    Comment?

  16. Stephen Pickens, VP at Kre8 Media, Is Moderator at OMMA Attribution...Read the original story w/Photo

    Thursday Aug 27 | Adotas

    ... OMMA Attribution event during Advertising Week will explore and discuss various aspects of the future of media buying. The dark art of attribution, of deciding which ad exposures where and when drive results, has undergone its own disruption of ...

    Comment?

  17. STRATA Agency Survey Finds Social Media Spend Grabs Larger Share Of Advertising BudgetRead the original story

    Wednesday Aug 26 | BroadcastNewsroom

    ... of advertising budgets, according to a recent second quarter agency survey conducted by STRATA, the leader in media buying and selling software with over in ad transactions passing through its systems each year. The survey found that 20% of agencies ...

    Comment?

  18. Agencies Expect to Boost Social S...Read the original story w/Photo

    Wednesday Aug 26 | MediaPost

    Social media spending is set to continue growing at a fast clip, according to a new quarterly survey of advertising and media agencies conducted by STRATA, a provider of media buying and selling software. Overall 20% of agencies surveyed by STRATA said they are currently allocating anywhere from 11%-25% of their total ad budgets to paid social media advertising in the third quarter, representing a 24% increase on average from the first quarter of the year.

    Comment?

  19. White Ops Expands Product Portfolio to Stop Fraud with Real-Time PreventionRead the original story

    Wednesday Aug 26 | Adotas

    ... by New York Publishing Group Inc. in May 2007. Our emphasis is on providing the best news and information on media buying, planning, selling, technology and activities of the digital media business to the interactive advertising community. We are ...

    Comment?

  20. At least one advertiser thinks the value of Facebook video and...Read the original story w/Photo

    Wednesday Aug 26 | Silicon Alley Insider

    ... currently only collects catch-up viewing data for up to three days after a show first aired. WPP and its media buying arm GroupM want Nielsen to measure catch-up viewing for up to seven days after. He suggested that some of the catastrophic decline ...

    Comment?