Direct Mail Newswire (Page 7)

Comprehensive Real-Time News Feed for Direct Mail. (Page 7)

Results 121 - 140 of 4,828 in Direct Mail

  1. Southern States focus and analytics systemRead the original story w/Photo

    Jun 9, 2014 | Ag Professional

    ... behavior is affected by different marketing messages. Using predictive analytics, we were able to optimize our direct mail efforts, reducing the number of catalogs mailed by 74 percent, while simultaneously more than doubling the response rate. We ...


  2. Today's Top Five Digital TrendsRead the original story

    Jun 9, 2014 |

    ... used is robust and complete enough to allow it. Studies conducted over the past 20 years have all found that direct mail that is targeted and relevant will generate a higher response than the old "saturation bombing" approach to direct mail. Inkjet ...


  3. Valley Ambulance ready for Cattleman's ballRead the original story w/Photo

    Jun 8, 2014 | KOTA Television

    Members of one KOTA Territory response team say they are prepared to handle any medical emergencies that may happen at this weekend's Cattleman's ball.


  4. Poll: Cantor's Lead Cut to 52-39 over Dave Brat in Virginia PrimaryRead the original story w/Photo

    Jun 7, 2014 |

    On Friday, the Daily Caller released a poll that showed House Majority Leader Eric Cantor's lead over Tea Party-backed challenger Dave Brat in the Republican primary in Virginia's 7th Congressional District has dropped to 13 points just days before the June 10 election.


  5. A Profile Of The Cross-Device UserRead the original story

    Jun 6, 2014 | MediaPost

    Whether the campaigns are automated or bought direct, marketers are increasingly focused on cross-device advertising because that's what consumer behavior is calling for.


  6. Delacourt: Political advertising now comes in gimmicky packageRead the original story

    Jun 6, 2014 | The Toronto Star

    The federal New Democrats have come up with a creative way to advertise their political wares to voters who may have other things than politics on their minds this month.


  7. Direct Marketing Catalogs Are Out of ControlRead the original story w/Photo

    Jun 6, 2014 | Advertising Age

    ... an expensive, inflexible, unimaginative and antiquated way of communicating to -- not with -- customers. Google "direct mail" and tons of articles will come up in support of it. Ironically, a disproportionate number of stories come from within the ...


  8. Beyond YouTube: Google Doubleclicks On Video Advertising With New 'Premium' Web MarketplaceRead the original story w/Photo

    Jun 4, 2014 |

    Still, the search giant has made no secret of its desire to take a much bigger piece of the entire advertising pie, even from television .


  9. Persona Definition: 10 Essential Marketing Persona AttributesRead the original story w/Photo

    Jun 3, 2014 | Sports of Yore

    In Latin, persona is defined as an actor's mask. As such, it's associated with characters in a drama.


  10. The 7 Best Ways To Utilize Outbound MarketingRead the original story w/Photo

    May 29, 2014 | Duct Tape Marketing

    ... A traditional method of outbound marketing that was used for years (and still is) with great success was direct mail. You can use outbound marketing in a variety of ways to create future success for your business. Outbound marketing is a newer type ...


  11. The Five Dumbest Things on Wall Street This Week: Feb. 1Read the original story w/Photo

    Feb 1, 2013 |

    Herbalife insanity hit new heights this week, even without the help of the hedge fund hotshots responsible for the frenzy in the company's stock.


  12. Twitter's Monetization Model: On the Mark, or Off-Target?Read the original story

    Apr 13, 2010 |

    As Twitter moves to pilot its first experiments in monetization , it might be interesting to speculate on its prospects for success .


  13. 6 Mandates for Multichannel MarketingRead the original story w/Photo

    Jun 3, 2014 | DM News

    Multichannel marketing requires multiple disciplines-many of which do not come naturally.


  14. For entrepreneurs, life events can disrupt business, tooRead the original story w/Photo

    Mar 11, 2014 | The Miami Herald

    ... you simply cannot in good conscience check out completely," said Jessica Wilcox, founder of MoneyClip Direct, a direct mail advertising publication for businesses in South Miami-Dade. Wilcox quickly learned that juggling isn't just a metaphor. After ...


  15. Measure O trails well behind in early returnsRead the original story

    Jun 3, 2014 | Monterey County Herald

    SALINAS >> A bid to force a public takeover of California American Water's Monterey system fell way behind in early returns Tuesday night.


  16. Agencies position for the reboundRead the original story w/Photo

    Apr 30, 2010 | DM News

    ... the day, though, you want to measure and go through the proper channel according to the audience. For instance, direct mail can still have a great impact." The CMO of billion-dollar database marketing company Acxiom , Michael Darviche, has seen ...


  17. Tobacco promotions still reaching youthRead the original story w/Photo

    Apr 1, 2014 | Science Daily

    ... would increase the chances of a youngster starting to smoke and/or being a current smoker. "We found that both direct mail [coupons] and exposure to tobacco websites were associated with increased chances of smoking initiation and current smoking." ...


  18. eComXpo 2007Read the original story

    Feb 26, 2007 | InTouch

    ... on B2B lead generation. In the past, lead generation campaigns have been largely based on sending out unfocused direct mail campaigns, flashy websites, sporadic tradeshow appearances, innumerable email blasts, and on and off telemarketing campaigns ...


  19. BKV Advertising Agency On-boards Four New ClientsRead the original story

    Jun 4, 2014 | PRWeb

    ... including creative design, web development, CRM, paid media (online and offline), SEO, Social Media, Digital PR, Direct Mail, DRTV, Database Management, Analytics and Data Modeling. For more information, visit .


  20. PharmaPoint Welcomes New Vice President of FinanceRead the original story w/Photo

    Jun 4, 2014 | PRWeb

    ... the PharmaPoint team, Hunt served as Chief Financial Officer (CFO) and Treasurer for Mailsouth, Inc., a national direct mail firm located in Birmingham, Ala. He was responsible for all areas of accounting, finance, risk management and facilities ...