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Direct Mail Wire

Comprehensive News Feed for Direct Mail.

Results 1 - 20 of 3,845 in Direct Mail

  1. 10 No-So-Obvious ways to promote your websiteRead the original story

    Sep 10, 2006 | Spy Journal Blog Tips

    ... less expensive than online advertising. Consider other traditional media to drive people to your site, such as direct mail, classifieds, post cards, etc. 4. Become an online expert in your field . Use your expertise to become an expert in your field ...

    Comment?

    Related Topix: Marketing

  2. HP and WhatTheyThink Present "Variable Data Printing: It's All About the Data"Read the original story

    7 hrs ago | Creative Pro

    ... of Sales, MLI Integrated Graphic Solutions. Since 2005, MLI has leveraged database marketing tactics with direct mail services, providing measuring and customer feedback systems through its In Touch Program. * Jim Gabalski, Director of Strategy ...

    Comment?

    Related Topix: Hewlett Packard, Marketing

  3. The Psychology of RewardsRead the original story

    9 hrs ago | The Direct Marketing Association

    Yet even with this extensive history, results can be unpredictable. Why do the results for rewards programs vary? What are the motivational triggers that can help ensure your success? This Virtual Seminar ...

    Comment?

    Related Topix: Direct Marketing, Speakers, Marketing, Computers

  4. Email is not digital direct mailRead the original story

    11 hrs ago | IMedia Connection

    Email is not a viable acquisition tool in the way direct mail is. Find out why, and what direct mail's digital equivalent is.

    Comment?

    Related Topix: Marketing, Email Spam, Direct Marketing

  5. List RentalRead the original story

    Dec 20, 2005 | Packaging-Online

    Ilene Schwartz Senior Account Director Kroll Direct Marketing 371-1667 ilene@krolldirect.com With Paperboard Packaging's lists, you can make direct contact with executives, sales & marketing, purchasing and ...

    Comment?

    Related Topix: Direct Marketing, Marketing

  6. Ron Hornaday No. 33 Camping World Chevrolet Silverado Team PreviewRead the original story

    13 hrs ago | The Motor Sports Forum

    Author Topic: Ron Hornaday No. 33 Camping World Chevrolet Silverado Team Preview NASCAR Truck Series Race 6 of 25 - Lowe's Motor Speedway Hornaday Looking for Repeat Win at Lowe's: Ron Hornaday will be looking ...

    Comment?

    Related Topix: Sports, Racing, Rick Crawford, NASCAR, Nascar Drivers, Ron Hornaday

  7. Growing Your Business: Make a Mistake Every Once in a WhileRead the original story

    14 hrs ago | NewsBlaze

    I have a good friend who is one of the best direct marketers in the United States.

    Comment?

    Related Topix: Direct Marketing, Marketing

  8. Use of social media in direct marketingRead the original story

    15 hrs ago | Social Media

    Here's an interesting chart on how often marketers use social media in their direct marketing. MarketingVox has details on a report from the Direct Marketing Association on Web 2.0 - blogs, virtual words, social networks, user-generated content, RSS feeds and wikis.

    Comment?

    Related Topix: Direct Marketing

  9. Postal optimization: A growing business imperativeRead the original story

    15 hrs ago | BtoB Magazine

    ... May-direct marketers are continually challenged to offset these costs, which can represent up to 65% of total direct mail project budgets. Yet many marketers fail to focus their cost-reduction efforts on postage, trying instead to reduce expenses ...

    Comment?

    Related Topix: Direct Marketing, Marketing

  10. Symantec's high-performing direct campaignRead the original story

    15 hrs ago | BtoB Magazine

    It's practically unheard of: a 22% response rate to good, old-fashioned direct mail.

    Comment?

    Related Topix: Marketing, Sales, Direct Marketing, Startups, Symantec, Computer Security, Symantec, Science / Technology, Software

  11. South Dakota Reaches an AgreemRead the original story

    15 hrs ago | South Dakota Office of the Attorney General

    ... of $455,000.00 to settle charges it violated state law. The state share is $29,000. HCI Direct, Inc. (HCI) sent direct mail solicitation pieces offering a free sample of merchandise, such as hoisery. After consumers responded to this solicitation, ...

    Comment?

    Related Topix: Marketing, South Dakota, Direct Marketing

  12. In Circulation: DMNews chats with RedEye GM Brad MooreRead the original story

    16 hrs ago | DM News

    ... you use for RedEye ? A lot of subscribers came from ads in RedEye - it has a built-in following. We didn't find direct mail to be all that successful, and that might tie to the demographic that we serve - they perhaps don't respond as well to direct ...

    Comment?

    Related Topix: Marketing

  13. The Right NumbersRead the original story

    Tuesday Apr 15 | DestinationCRM

    With two distinct business units covering very different markets, Launchpad Communications understands the value of keeping sales leads separate.

    Comment?

  14. eComXpo 2007Read the original story

    Feb 26, 2007 | InTouch

    In the past, lead generation campaigns have been largely based on sending out unfocused direct mail campaigns, flashy websites, sporadic tradeshow appearances, innumerable email blasts, and on and off ...

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    Related Topix: Direct Marketing, Marketing

  15. Vanity Chooses MarketLive(R) FastTrack 2008 to Launch...Read the original story

    20 hrs ago | Earth Times

    MarketLive, Inc., the leading global eCommerce software and service provider for retailers, today announced Vanity , a women's apparel multichannel retailer for young, tech-savvy shoppers, has selected ...

    Comment?

    Related Topix: MarketLive, Startups, Marketing

  16. Newgistics Executive Appointed to Prestigious Parcel Shippers Association BoardRead the original story

    23 hrs ago | Business Wire

    Newgistics Inc., the only provider of a postal-based, intelligent logistics solution for forward and returns shipping, today announced that Vice President of Business Strategy David Plemons has been elected as ...

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    Related Topix: Transportation, Logistics

  17. Opinion Research Northwest Launches IDetailingRead the original story

    23 hrs ago | Business Wire

    Opinion Research Northwest today announced the launch of IDetailing , a unique online brainstorming and ideation process combining traditional qualitative research methods with technology to deliver unbiased, ...

    Comment?

    Related Topix: Opinion Research, Advertising, Marketing

  18. Harry & David Losses GrowRead the original story

    Sunday | DIRECT Magazine

    Bare Bones Postal reform works. The rate hike that takes effect May 12 is the lowest in memory: an average of 2.88%. And some mail classes are getting even less than that... See Full April Issue Harry & David ...

    Comment?

    Related Topix: Direct Marketing, Marketing

  19. Zarinmedia Postcard Direct MailRead the original story

    Jun 16, 2007 | Zarinblog

    Description: Here is the postcard design for Zarinmedia's recent offline direct mail marketing campaign designed to keep in touch with old clients, and reach out to new prospects who might be able to use ...

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    Related Topix: Direct Marketing

  20. The game changersRead the original story

    Yesterday | DM News

    The game changers: Online exclusive At the same time that marketing spend has begun to tilt away from traditional advertising and toward direct, the very definition of a direct marketing agency has also ...

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    Related Topix: Direct Marketing, Marketing