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Did General Motors Guarantee Program Move the Needle? Edmunds.com Analyzes Results of Latest Efforts
September 25, 2009 - Since General Motors announced its money-back guarantee, Edmunds.com site traffic to Buick, Chevy, Cadillac and GMC increased almost 10 percent compared to the average over the previous 30 days. Comment?
Is GM's New Ad Campaign Driving More Interest?
With General Motors two weeks into its new advertising campaign, is the initiative actually driving showroom traffic and brand consideration? According to Edmunds.com the answer is mostly yes. 7 comments
Did General Motors Guarantee Program Move the Needle? Edmunds.com Analyzes Results of Latest Efforts
Since General Motors announced its money-back guarantee, Edmunds.com site traffic to Buick, Chevy, Cadillac and GMC increased almost 10 percent compared to the average over the previous 30 days. Comment?