Boucheron Names Laetitia Casta Brand ...

Boucheron Names Laetitia Casta Brand Ambassador

French high jeweler Boucheron has named French actress and model Laetitia Casta brand ambassador." Her strong personality, her values and her choices will be perfect in embodying Maison Boucheron both in France and abroad," said HA©lA ne Poulit-Duquesne, chief executive officer of the Kering-owned jeweler.The move comes as high jewelry houses explore new ways to bolster relevance with younger audiences and find their footing in a digital sphere.The label recently launched an advertising campaign aimed at projecting a more contemporary look, and is refurbishing its Place VendA me headquarters.

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