Stay Tuned: 'Food Network Star' is an entertaining branding exercise

Thursday Jul 10 | Posted by: roboblogger | Full story: Genesee Country Express

'Food Network Star,' now in its 10th season, is one long job interview. Twelve contestants compete in weekly cooking based challenges where they are judged and eliminated by three of the network's current stars: Giada De Laurentiis, Bobby Flay and Alton Brown.

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