Nintendo wins over outside game publishers with Wii

By Kemp Powers and Jennifer Martinez

LOS ANGELES (Reuters) - In the video game industry, the spoils of the console wars come in the form of support from third-party software publishers selling games to run on your machine.

Nintendo Co Ltd , surging from the commercial success of its Wii game machine, is winning over this coveted group of partners in a marked departure from the Wii's ill-fated predecessor, the GameCube.

During this week's E3 video game industry trade show, Nintendo boasted about the success that third-party publishers are finding on the Wii, saying that 19 non-Nintendo games have surpassed the 400,000 unit sales mark in the United States.