The Topix audience is made up of influentials and opinion-shapers. Users are highly engaged and passionate about current events and are excited to share the latest headlines with their friends and family.
They are socially engaged and 29% more likely to share their opinion about an issue using social media. They are tech-savvy and are heavy internet users. Many are political junkies and are active in local and national politics. They are frequent travelers that are 4X more likely to take 15+ domestic trips a year. Entertainment-seekers and shopping enthusiasts are also frequent regular site users.
It's no surprise that Topix is the second largest mobile U.S. news site. Topix users keep up to date on the latest news and discussions on Topix mobile web and apps everywhere they go.
1. comScore, Oct 2012, 2. Google Analytics, Oct 2012, 3. Internal Site Stats, Oct 2012, 4. Quantcast, Oct 2012