Audience Profile

The Topix audience is made up of influentials and opinion-shapers. Users are highly engaged and passionate about current events and are excited to share the latest headlines with their friends and family.

They are socially engaged and 29% more likely to share their opinion about an issue using social media. They are tech-savvy and are heavy internet users. Many are political junkies and are active in local and national politics. They are frequent travelers that are 4X more likely to take 15+ domestic trips a year. Entertainment-seekers and shopping enthusiasts are also frequent regular site users.