Topix Ad Specifications
Topix provides these creative specs as a general guideline based on IAB standards.
Please note that there may be variables based on the site, ad format, or vendor. Please contact your Topix sales representative for more information.
These creative specifications are subject to change.
Standard Ad Units
Assets due 5 business days prior to launch
| Unit | Width | Height | Max FPS | Flash | Max Anim | Max Wt Flash | Max Wt Static |
|---|---|---|---|---|---|---|---|
| Leaderboard | 728 | 90 | 24 | 5+ |
3 loops or 15 sec |
40kb | 20kb |
| Rectangle | 300 | 250 | 24 | 5+ | 40kb | 20kb | |
| Half Page Ad | 300 | 600 | 24 | 5+ | 40kb | 20kb | |
| Skyscraper | 120 | 600 | 24 | 5+ | 40kb | 20kb |
Expandable/Rich Media Units
Assets due 5 business days prior to launch
| Unit | Initial Width | Initial Height | Initial Weight | Exp Width | Exp Height | Exp Weight | Exp Dir | Max Anim | Notes |
|---|---|---|---|---|---|---|---|---|---|
| Leaderboard | 728 | 90 | 40kb | 728 | 315 | 80kb | Down |
3 loops or 15 sec |
Expanded portion of ad must include "Close" button Expanded portion of ad must be third-party served All audio must be user initiated Video/audio controls must be present |
| Rectangle | 300 | 250 | 40kb | 500 | 250 | 80kb | Left | ||
| Half Page Ad | 300 | 600 | 40kb | 500 | 600 | 80kb | Left | ||
| Skyscraper | 120 | 600 | 40kb | n/a | n/a | n/a | None |
| Unit | Width | Height | Max FPS | Flash | Max Wt | Max Time | Notes |
|---|---|---|---|---|---|---|---|
| Interstitial / Floating Ads | 800 | 600 | 24 | 5+ | 80kb | 10 sec |
Must include a prompt to "Skip this ad" or "Close" All audio must be user initiated Video/audio controls must be present |
| Unit | Width | Height | Max Wt | Notes |
|---|---|---|---|---|
| Wallpaper | 120 | 600 | 60kb total |
Wallpaper consists of a single image that is loaded as an HTML background. More details available at our Ad Specs PDF. |
More detailed ad specifications and custom units are available in our Ad Specs PDF.
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