Ad Opportunities

Based in the heart of Silicon Valley, Topix is an early adopter of new digital ad products such as the IAB Rising Stars. Topix goes beyond Standard IAB units by embracing high impact and native units such as co-branded widgets, sponsored stories, map locators, in store-drivers, and pre-roll video.

Targeting options

  • Contextual - Target campaigns to content channels that are most relevant to your product or brand, or where your target audience will likely spend most of their time on Topix
  • Geo-Targeting - Target campaigns to users based on their location. Options include targeting by Country, State, US Zip codes, and DMA (Designated Marketing Areas)
  • Dayparting - Target campaigns to visitors by time of day and/or day of week

Content Channels

  • Homepage
  • Local News
  • Autos
  • Business
  • Entertainment
  • Finance
  • Health
  • Lifestyle
  • Politics
  • Technology
  • Travel
  • Sports

Ad units

  • Standard Advertising Units

    Topix can run the IAB standard size ads 728x90, 300x250, 160x600 as well as 300x600 and 468x60.

  • Rich Media / High Impact Units

    Topix supports numerous forms of rich media advertising that are effective in gaining reader attention. Examples include Interstitials, Clickable Skins, In-Unit Video, and several of the new IAB Rising Star units: Billboard, Pushdown, Filmstrip, and Portrait.

  • Roadblocks / Site Takeover

    Looking for maximum impact? Roadblock an entire channel at 100% SOV (share of voice) or run a site takeover for massive single day visibility.

  • Custom Ad Units*

    Topix features several unique and exciting units that are exclusive to Topix including Geo-Localized ads, Topix Spotlight, Map Sponsorships, and Severe Weather Alerts.

  • Mobile

    Topix delivers advertising opportunities on the Topix mobile site and iPhone app.

  • Newsletters*

    Topix delivers the latest news directly to opt-in subscribers' inboxes. Reach Topix' most dedicated audience segment with daily email newsletters.

  • * Not available as stand-alone products.