New Life Online For Local News

eMarketer spoke with Topix CEO Chris Tolles about what local news means to national brands, what user comments do for advertisers and how to deal with problem users in a growing community.

[ama]

i so love you!!!!!!!!!! xoxoxoxoxo!

[Lift-Off]

Brands are comfortable with being posted next to commentary that's not pre-vetted, provided that there are working systems in place to manage and moderate that commentary, including *effective* takedown of content that violates the site's Terms of Service.

Let's see: Regions Bank (http://www.topix.com/forum/ci ty/osceola-ar/TQVOMNP3MR048REJ D). Osceola also has a thread about crooked employees there.
Century 21 Real Estate (http://www.topix.com/forum/ci ty/blytheville-ar/T7DPAM0F4BBQ 7J26L)
Biggest steel maker in the country (just ONE topic)- http://www.topix.com/forum/city/blytheville-a...
Taco Bell/KFC (http://www.topix.com/forum/ci ty/osceola-ar/T2KE3KB398Q67GPQ A)- also one of many
Don't feel too bad. Everyone from Wal-Mart on down to single worker day cares get trashed, justified or not. Read all about it on Topix and beat feet - to the competition.