A Closer Look at Topix

Matt Booth and I had the chance to meet with Topix at its Palo Alto headquarters last week to unearth some of its user data, as well as some heretofore unannounced content partnerships.

[Duh]

Fitting headline. When is the HAZ-MAT team expected?

[a voice of warning]

I have stared into the belly of this beast, and I do not like what i see.

[Lift-Off]

Discussion of a very recent devastating natural disaster has already been polluted by trolls and off-topic posts: http://www.topix.net/us/2008/04/3-tornadoes-r... . This thread is the VERY FIRST item one sees when they log on to http://www.topix.com/ .
It might be worthwhile to compare that thread to this one about Caruthersville, MO (http://www.topix.com/forum/ci ty/caruthersville-mo/TRAJ9BQS6 EKSL2EO7). The April 2006 Topix activity regarding that event was used as a PROMOTION for Topix. Could anyone with good conscience do likewise with the first link?
Even though the danger has passed, damage and pain in various forms must now be dealt with once again. Why add to it?