ANA Kills California Email Bill Suppo...

ANA Kills California Email Bill Supported by Plaintiffs Attorneys

Tuesday Sep 4 Read more: Advertiser

ANA members won a significant victory in the waning days of the California legislative session when AB 2546 , a bill aimed at gutting federal preemption for commercial email advertisements, was killed for the year. The bill, drafted by California plaintiff attorneys and authored by Chair of the Assembly Committee on Privacy and Consumer Protection, Ed Chau, would have exposed companies to costly lawsuits by subverting the federal CAN-SPAM preemption protections through creating new definitions of email fraud under California law.

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