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The NHL could lose a key sponsor if it doesn’t immediately act on violent headshots during games, Canadian news agency QMI is reporting. The report comes in the wake of a controversial hit that sent Montreal Canadiens forward Max Pacioretty to hospital with a severe concussion Tuesday night. According to QMI, Air Canada — one of the league’s biggest corporate backers — is threatening to pull its support if action isn’t taken to prevent what it calls recent career- and life-threatening headshots during games. Denis Vandal, [URL=http://www.gl obejersey.com]nhl jerseys[/URL][URL= http://www.globeje rsey.com]discount nhl jerseys[/URL]the airline’s director of marketing/communic ation, wrote a “strongly worded letter” addressed to NHL Commissioner Gary Bettman, saying “from a corporate social responsibility standpoint, it is becoming increasingly difficult to associate our brand with sports events which could lead to serious[URL=http:/ /www.globejersey.c om]cheap nba jerseys[/URL] and irresponsible accidents.” “Unless the NHL takes immediate [URL=http://www.re ebokjerseyonline.c om]mlb jersey[/URL]action with serious suspension to the players in question to curtail these life-threatening injuries, Air Canada will withdraw its sponsorship of hockey.”  (Mar 13, 2011 | post #1)