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Sep 25, 2008

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Cecil County, MD

Cecil Whig calls a tax hike a tax cut.

It is amazing that the Cecil Whig can't get an important story like this one right. Since when would you call a proposal to increase taxes by five percent a tax decrease? You want people to value your news content so the readers are grabbing your papers to study the story and then they'll see the advertisements. You see this go on all the time. An ethics commission complaint was filed against a town commissioner in Elkton a month ago and the Whig has yet to report that story. I don't know if it's valid, but I do kow that an ethics commission complaint is something you want to report to the public. Then when it's all sored out you'll let them know the outcome. In the old days when they wanted to move more papers, they'd go after the better stories and play them up a little bit. I guess legacy media has forgotten all about the strategy to move papers. People really do want the more insightful news and if legacy media isn't going to do it, someone will see the market opportunity and run with it.  (May 5, 2009 | post #1)

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