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Jul 12, 2011

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Cracking in Digital Printing

Hi ketyjomes, To avoid cracking problems you require a creaser. I would suggest that "Morgana's Digifold" can help you overcome this problem. Morgana's Digifold offers greatly increased speed and has already sold nearly 500 units in less than 2 years demonstrating the need for a fast, accurate creaser/folder.  (Jul 30, 2012 | post #2)

Direct Marketing

Environmentally conscious mailing - we all need to do our...

With reference from DMA site, the PAS 2020 provides the answers to three important questions that the industry’s practitioners and clients face as the environment becomes a pressing priority for direct marketing. These are: Q: What should I be doing to be environmentally sensitive? A: Comply with PAS 2020. Q: How can direct marketers communicate the fact they are following best environmental practice without falling into the ‘green wash’ trap? A: Tell your stakeholders that you comply with PAS 2020. Q: How will policymakers know that the direct marketing industry is fulfilling its environmental obligations? A: We, the DMA, will keep the policymakers fully informed. How can I get hold of a copy of PAS 2020? All DMA members have received a complimentary copy of PAS 2020. Non-DMA members can purchase the standard for £80 from the BSi’s website.  (Jun 24, 2012 | post #2)

Direct Mail

Direct mailing and mail marketing

Hi Sophie, According to wikipedia, its definition is: "Advertising mail, also known as direct mail, junk mail, or admail, is the delivery of advertising material to recipients of postal mail" But in general you can say that Direct Mail Marketing is - Direct marketing through single mailings that include letters, ads, samples, foldouts, and other "salespeople with wings" sent to prospects on mailing lists. Hope this would be helpful.  (May 28, 2012 | post #2)

Direct Mail

what is direct mail

Yes! Direct Mail is one of the most powerful and profitable methods of marketing today. One of direct mail's biggest advantages is its ability to make personal one-to-one contact with your prospect.  (May 28, 2012 | post #2)

Direct Marketing

An environmental print industry? The signs show improveme...

This won’t be easy, since of the 40,000 printing companies in the U.S., fewer than 10 have received this ISO 14001 certification from the International Standards Organization for adopting environmental management system. Don’t despair, though, if your favorite printer doesn’t have this certification. It’s not the only measure of a printer’s environmental practices. Many other measures can be followed for environment management practices. Hazardous wastes generated by printing should be disposed off carefully.  (Apr 27, 2012 | post #2)

Direct Marketing

Direct Marketing Tips and Tricks

Hi Ramon, According to a research, Psychologists believe incentives included with a survey invoke a response called the Norm of Reciprocity that creates feelings of obligation— and drives recipients to respond. Reciprocity principle should be followed in email marketing campaigns in order to receive good response rates.  (Apr 27, 2012 | post #2)

Direct Marketing

Print & Mail 4U Shares Holiday Direct Marketing Tips

Yes Direct mailings are entirely different and when executed rightly generates the highest ROI. Direct mail advertising is highly targeted, highly measurable, highly flexible and very cost effective.  (Apr 27, 2012 | post #3)

Business News

Email Autoresponder Service

An email marketing service provider should be able to get implemented easily, broadcast quickly, and it should monitor delivery issues automatically and let us review results in real time. An Email Autoresponder plays a good role in email marketing. Email Autoresponder helps in: • Converting anonymous website visitors into subscribers. • Promoting your products or services to niche targeted subscribers. • Setting up a series of automated follow-up email campaigns. • Ensures good email deliverability.  (Jan 8, 2012 | post #2)

Business News

Looking for a great printing comany?

Quality, cost and speed are all factors in your marketing equation. To help you meet your varying needs, DCG offers state-of-the-art offset printing and digital print production facilities across the nation, with global printing capabilities available through our membership in the International Printers’ Network (IPN). We provide traditional offset printing and latest digital printing services. Utilize print on demand technology to personalize your marketing materials to maximize your return on investment.  (Jan 8, 2012 | post #3)

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