The CMO Needs To Be Intimately Engaged In CX Says This CMO
It is hardly a trade secret nor can it be overstated that the need to deliver the best possible customer experience is paramount for success for any brand in any industry. The statistics are overwhelming:54% of customers have higher expectations for customer service today compared to one year ago,companies lost $75 billion in 2017 from customers switching to competitors due to bad customer service and on and on.
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