Medalla beer in finally available in the U.S.

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TRUTH IS RELATIVE

Philadelphia, PA

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#1
Apr 10, 2012
 

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Cervecera de Puerto Rico began selling its flagship Medalla Light beer to the U.S. mainland on Tuesday.
“Today Cervecera de Puerto Rico and Medalla Light embark on a mission to conquer the world,” President Camalia Valdés said.

The Mayagüez-based brewer is making its first foray into the stateside market through Florida, which is home to a large and rapidly growing Puerto Rican population that has become a “powerful economic, political, social and cultural force,” said Valdés.

The company is pumping more than $3 million into marketing Medalla in Florida over the next 12 months with the aim of selling 175,000 cases in the Sunshine State during the first year on the market. The campaign is being spearheaded by the Bravo ad agency.

Medalla reached store shelves in the Puerto Rican population hubs of Orlando and Tampa and Tuesday, and will spread across Florida by month’s end.

Cervecera de Puerto Rico revamped the Medalla logo to mark the expansion, adding the word “premium” so the packaging reads “Medalla Premium Light.”

The new look, crafted by IDGroup, is being used in the Florida market and will be rolled out in Puerto Rico this summer.

Launch Beverage Companies (LBC), which includes top executives from Anheuser-Busch, will handle distribution in Florida and has reach throughout the states.

Cervecera de Puerto Rico also brews Magna and Silver Key Light beers.
TRUTH IS RELATIVE

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#2
Apr 10, 2012
 

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Finally, it's available in the U.S. I have been waiting many years for this day, but alas, you can only get it in Florida. They need to market it in New York and New Jersey also.
TRUTH IS RELATIVE

Philadelphia, PA

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#3
Apr 10, 2012
 
That title should have read:

Medalla Beer is finally available in the U.S.
TPMP

Bronx, NY

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#4
Apr 11, 2012
 
TRUTH IS RELATIVE wrote:
Finally, it's available in the U.S. I have been waiting many years for this day, but alas, you can only get it in Florida. They need to market it in New York and New Jersey also.
They used to sell it up here in NY. Very few places where one could purchase it though. It also only lasted for a very short time.

This sounds like a concerted organized effort.
TPMP

Bronx, NY

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#5
Apr 11, 2012
 

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TRUTH IS RELATIVE wrote:
That title should have read:
Medalla Beer is finally available in the U.S.
Heh, check out this restaurant if you are ever in the NY area. I have been hearing about this place. My B-I-L was there over the weekend. He gave my wife and i good reports.

I will be checking it out soon.

I share it with you because you sound like you really enjoy a good meal at a good place.

http://www.doncoqui.com/index.php...
TRUTH IS RELATIVE

Bolingbrook, IL

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#6
Apr 11, 2012
 
TPMP wrote:
<quoted text> Heh, check out this restaurant if you are ever in the NY area. I have been hearing about this place. My B-I-L was there over the weekend. He gave my wife and i good reports.
I will be checking it out soon.
I share it with you because you sound like you really enjoy a good meal at a good place.
http://www.doncoqui.com/index.php...
Hey thanks for the tip on the restaurant. If I'm every up that way I'll check it out. Not to many good PR restaurants down here.
LUIS

Asbury Park, NJ

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#7
May 19, 2012
 
LA NESECITO EN NEW JERSEY TAMBIEN

Since: May 12

United States

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#8
May 20, 2012
 
Good we need to conquer the US and world markets with our products......

Since: Feb 12

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#9
Jun 14, 2012
 
In ten ounce cans? or 12?

Since: May 12

San Juan, Puerto Rico

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#10
Jun 14, 2012
 
aguadahombre wrote:
In ten ounce cans? or 12?
What about 40oz. bottles so we can stand on corners guzzling 40s just like our American neighbors..... cool or maybe 22oz bottles for the classy hoodlums.. LOL
Gary P

Philadelphia, PA

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#11
Aug 4, 2012
 
Where can i buy this beer near Philadelphia?
TPMP

Bronx, NY

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#12
Aug 4, 2012
 

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PR Mythbuster wrote:
<quoted text>
What about 40oz. bottles so we can stand on corners guzzling 40s just like our American neighbors..... cool or maybe 22oz bottles for the classy hoodlums.. LOL
This is not a positive comment.

And then you complain?.

You have to do your part, too.
TRUTH IS RELATIVE

Philadelphia, PA

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#13
Aug 6, 2012
 

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TPMP wrote:
<quoted text> This is not a positive comment.
And then you complain?.
You have to do your part, too.
I was thinking the very same thing...talk about someone perpetuating stereotypes...
joe Atanacio

Toms River, NJ

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#14
Sep 7, 2012
 
I have interest in importing Medalla to NJ and NY
Alex

United States

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#15
Nov 26, 2012
 
Cuando la venden en new jersey medalla light
TPMP

Bronx, NY

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#16
Nov 26, 2012
 

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PR Mythbuster wrote:
<quoted text>
What about 40oz. bottles so we can stand on corners guzzling 40s just like our American neighbors..... cool or maybe 22oz bottles for the classy hoodlums.. LOL
Oye papa,

Ven aca...De que tu estas hablando?.

Not all parts of the city are the same.

They stand right on the corners and in the colmados in your hometown barrio of Santurce getting plastered out of their face.

Verdad que si?. Yep. I know so!

I haven't ever seen more people hanging out and doing absolutely NOTHING than in some sectors of Puerto Rico.
Juni

Millville, NJ

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#17
Dec 13, 2012
 
We need it in new jersey it's my fav
Hector

New York, NY

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#18
Jan 11, 2013
 

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The best lightest beer I have ever tasted.
Estebon

Buffalo, NY

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#19
Feb 10, 2013
 
Just got back from PR after 7 great days of partying with Medalla Beer. Love the light tste, and wish I could get it here in Niagara Falls, NY. We found a place called El Flamboyon in Loquilla, PR on the way to Farjardo. .93 cents a beer, Awesome. Needless to say we had a great time.
carmen

Brooklyn, NY

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#20
Feb 27, 2013
 
Where is medalla beer sold I'm in ozone park

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