I actually bought this product after seeing it on Discovery Health, and I love it! It IS natural and organic, so you are not adding chemicals to your tp, unlike wet wipes. It is better on the enviroment as you aren't using as much tp or the wet wipes, and its natural formula is not harmful to the enviroment. It doesn't clog my toilet or septic tank either. Finally, I love it because it cost less than the wet wipes. I figured out I would have to buy 7 boxes of wipes to equal one bottle of the foam! I can't wait until I can buy it in the store!