rajesh khanna havell's video ad with...
anaad22

Singapore, Singapore

#67 May 7, 2012
Sultaan (2000)…. Sultan Singh
Meri Jung Ka Elaan (2000)…. Ajit Singh
Jallad No. 1 (2000)…. Shankar
Bhai Thakur (2000)
Kaise Kahoon Ke Pyaar Hai (2003)
TADA (2003)…. Balraj Singh Rana
Hum Kaun Hai?(2004)…. Virendra 'Viru'(Guest Appearance)
radzi

Kuala Lumpur, Malaysia

#68 May 7, 2012
Heyman wrote:
<quoted text>
Welcome back Suhan and You brought the "Old times" along with you...Thanks..:D
Thanks Suhan.

You are back in Mumbai...and you cannot paste a direct like the rest of us.

Sometime in Malaysia, we do not have enough "space" to get into this forum.
radzi

Kuala Lumpur, Malaysia

#69 May 7, 2012
MEE12 wrote:
<quoted text>
Again your stupidity talks...
1 Dharmji = 2 kaka's.
Looks like u never watched this film carefully...watch it again.
.
Lol Mee.

I am a physicist.

I think that is a stupid equation.
sunny

Mumbai, India

#70 May 7, 2012
Yes suhan there is quite a buzz about Tht add and yes a very nice article feel nice for kaka ...I hope his health recovers and he does more adds and movies
Suhan

Pune, India

#71 May 7, 2012
This is The Economic Times article on the ad. Link to source is at the end.

"Havells fans ropes in Bollywood's first superstar Rajesh Khanna for latest advertisement

Rajiv Singh, ET Bureau May 2, 2012, 07.10AM IST

NEW DELHI: He thrilled millions of his fans with his electrifying presence on silver screen during late 60s and 70s. Now, after staying out of the limelight for decades, but with his air of stardom almost intact, a frail Rajesh Khanna has pleasantly shocked all by featuring in his maiden TV ad-for Havells fans.

Created by advertising agency Lowe Lintas, electrical equipment maker Havells India's 'Fans are forever' campaign takes viewers down the memory lane by showing glimpses of the unprecedented mass hysteria and a frenzied fan following that the first official superstar of Bollywood enjoyed for decades.

For a superstar whose fans were legion and who wrote romantic letters in blood to him, a fan commercial may not be the ultimate box-office humdinger, but it has definitely created a buzz with some advertising experts hailing it as a masterstroke.

"It's a bold ad, so true to the life of Rajesh Khanna," says Prasoon Joshi, executive chairman and CEO of McCann Worldgroup India and president, South Asia.

Sometimes ads are done not to hardsell a product, but to start a conversation or create a language for the brand, says Joshi. "This is one of those advertisements."

For Havells India, which has more than 13% share in the Rs 3,500-crore fan market in the country, the commercial is yet another instance of out-of-box advertisements that the brand has been resorting to over the last few years to break the clutter on television.

"Fans are not so talked-about category," Anil Gupta, joint MD of Havells India, says. "With almost similar-kind of communication by all the brands, we wanted to break the clutter."

Josy Paul, chairman and national creative director of ad agency BBDO India, says Havells has always gone for highly salient advertising, to make people look again at boring stuff like switches and fans.

"Nostalgia is a sweet thing and brands can benefit from this," he says, adding, "We brought music director Bappi Lahiri back with 7Up 'golden lemon offer' in 2009, and the commercial was a super hit."

However, not all are impressed with the brand using a yesteryear superstar.

Prathap Suthan, managing partner of brand-new independent ad agency Bang in the Middle, believes the Havells commercial is like a living obituary to the legendary superstar .

"This is rank terrible advertising," says Suthan. "I don't know whether to cry for Rajesh Khanna or console him." He feels that the pun around 'fans' has not worked.

Y L R Moorthi, marketing Professor at IIM Bangalore, says the retro of an ageing yesteryear superstar who looks a pale shadow of his former self may not connect with young consumers."The ad assumes that the target audience has seen the movie 'Anand'," says Moorthi. "Will the new generation connect with the advertisement," he wonders.

However, Gupta of Havells India is convinced that the new advertisement campaign with cut across all age barriers.

"We did a lot of research before roping in Rajesh Khanna," says Gupta. The young generation is very muach aware of Rajesh Khanna's movies and songs, he adds.

The jury may still be out on the advertisement, but for Rajesh Khanna, the star who fathered superstardom in India, a small commercial is a reminder of the many glories that were his for the taking in a country that was rigidly socialist and almost without the amplified profusion of second-by-second ads that innundate the present."

http://articles dot economictimes dot indiatimes dot com/2012-05-02/news/31538464_1 _havells-india-havells-fans-ad
sunny

Delhi, India

#72 May 7, 2012
This is now the most frequently aired add during ipl a testimony to kakas popularity,the add on YouTube is the longer complete version with one more line....they hve shortened it a bit for tv time slots...i never thot I would see a kaka add ,his get up is Grt too
Suhan

Pune, India

#73 May 7, 2012
This next one is from the UK's 'Daily Mail'. The link to the source is at the end.

"What's wrong with Kaka? The 69-year-old film star is setting a trend

By Vinayak Chakravorty

PUBLISHED: 19:39 GMT, 4 May 2012

Rajesh Khanna was a trending topic on Twitter on Wednesday. For a 69-year-old former superstar who isn't into social networking and whose last notable role happened around 13 years ago in the Rishi Kapoor-directed Aa Ab Laut Chalein, that's definitely setting a trend.

But then, Khanna was always known to be a trendsetter.

A recently released TV commercial that the actor has done for a fan company is what kickstarted Gen Now's sudden interest in Kaka. An exclusive page on the social networking site titled 'Kaka Rules' is seeing constant activity, having almost thrown net nuts on a retro spin.

The ad-film incidentally marks Khanna's debut on TV. Shot sleekly by director R. Balki, the film sees Khanna, nostalgic about his glory days, entering an auditorium amid ovation as the lilting tune of Yeh shaam mastaani plays in the background.

The camera pans to show the auditorium is packed with electric fans. Khanna mouths with trademark style:'Mere fans ko mujhse koi nahin chheen sakta (No one can snatch my fans from me).'

The Twitter hoopla over the ad-film, however, is not all about gushing reactions. Most netizens seem to express shock on how aged and tired Khanna - the icon of perfect charm in his heyday - looks in the film.

The e-natter about Khanna's jaded appearance in turn has brought to light his failing health. The actor hasn't been keeping well lately, but when he was admitted to Lilavati Hospital last week after prolonged illness, he barely saw news space across the media.

The ad-film has been vital in this context. Whether it manages to sell fans for the company Khanna models for remains to be seen, but it has definitely triggered curiosity about what actually is wrong with the actor.

Khanna's family has been secretive about his ailment. All that has been known is that when he was hospitalised for a complicated treatment of a debilitating disease, his wife Dimple Kapadia was constantly by his side.
Sources at the hospital said Khanna had complained of weakness and uneasiness.

The actor was discharged shortly, following which his superstar son-in-law Akshay Kumar tweeted about the commercial, but didn't mention Khanna's illness.

'Showcasing a treat for you guys very shortly, a humble gesture from a doting fan for his SUPERSTAR Pa-in-law, stay tuned... You will be the first to witness this beautiful commercial of my legendary father-in-law. Not only do I love him but I am also a true fan!!' Akshay tweeted.

The only official quote on Khanna's hospital trip came from his manager, Ashwin.'Rajeshji had gone for a normal check-up, nothing serious. He is back home,' Ashwin told sections of the press.

The Twitterati though is not so convinced. While there have been some harsh and caustic ones slamming Khanna's tired look in the ad-film, most others have recalled his glory days with emotion and aired concern over his health in the tweets they posted.

Khanna, who made his debut in the 1966 film Aakhri Khat, saw 15 consecutive superhits between 1969 and 1972 - a record that is yet to be broken in Bollywood.

Ushering in the iconic romantic hero in Hindi films, he was the object of affection of a whole generation of female fans, many of whom are said to have married his photograph at home. More melodramatic die-hards were known to send him letters written in blood.

Khanna is celebrated for his acts in films such as Aradhana, Amar Prem, Anand, Daag, Safar, Kati Patang, Andaz, Haathi Mere Saathi, Baharon Ke Sapne, Avtar and Souten.

The 'babumoshai' chant he used to address Amitabh Bachchan's character in Hrishikesh Mukherjee's 1971 blockbuster."

http://www dot dailymail dot co dot uk/indiahome/indianews/article -2139723/Whats-wrong-Kaka-The- 69-year-old-film-star-setting- trend dot html#ixzz1uG5T2VQl
radzi

Kuala Lumpur, Malaysia

#74 May 8, 2012
Suhan wrote:
This next one is from the UK's 'Daily Mail'. The link to the source is at the end.
"What's wrong with Kaka? The 69-year-old film star is setting a trend
By Vinayak Chakravorty
PUBLISHED: 19:39 GMT, 4 May 2012
Rajesh Khanna was a trending topic on Twitter on Wednesday. For a 69-year-old former superstar who isn't into social networking and whose last notable role happened around 13 years ago in the Rishi Kapoor-directed Aa Ab Laut Chalein, that's definitely setting a trend.
But then, Khanna was always known to be a trendsetter.
A recently released TV commercial that the actor has done for a fan company is what kickstarted Gen Now's sudden interest in Kaka. An exclusive page on the social networking site titled 'Kaka Rules' is seeing constant activity, having almost thrown net nuts on a retro spin.
The ad-film incidentally marks Khanna's debut on TV. Shot sleekly by director R. Balki, the film sees Khanna, nostalgic about his glory days, entering an auditorium amid ovation as the lilting tune of Yeh shaam mastaani plays in the background.
The camera pans to show the auditorium is packed with electric fans. Khanna mouths with trademark style:'Mere fans ko mujhse koi nahin chheen sakta (No one can snatch my fans from me).'
The Twitter hoopla over the ad-film, however, is not all about gushing reactions. Most netizens seem to express shock on how aged and tired Khanna - the icon of perfect charm in his heyday - looks in the film.
a's family has been secretive about his ailment. All that has been known is that when he was hospitalised for a complicated treatment of a debilitating disease, his wife Dimple Kapadia was constantly by his side.
Sources at the hospital said Khanna had complained of weakness and uneasiness.
The actor was discharged shortly, following which his superstar son-in-law Akshay Kumar tweeted about the commercial, but didn't mention Khanna's illness.
'Showcasing a treat for you guys very shortly, a humble gesture from a doting fan for his SUPERSTAR Pa-in-law, stay tuned... You will be the first to witness this beautiful commercial of my legendary father-in-law. Not only do I love him but I am also a true fan!!' Akshay tweeted.
The only official quote on Khanna's hospital trip came from his manager, Ashwin.'Rajeshji had gone for a normal check-up, nothing serious. He is back home,' Ashwin told sections of the press.
The Twitterati though is not so convinced. While there have been some harsh and caustic ones slamming Khanna's tired look in the ad-film, most others have recalled his glory days with emotion and aired concern over his health in the tweets they posted.
Khanna, who made his debut in the 1966 film Aakhri Khat, saw 15 consecutive superhits between 1969 and 1972 - a record that is yet to be broken in Bollywood.
Ushering in the iconic romantic hero in Hindi films, he was the object of affection of a whole generation of female fans, many of whom are said to have married his photograph at home. More melodramatic die-hards were known to send him letters written in blood.
Khanna is celebrated for his acts in films such as Aradhana, Amar Prem, Anand, Daag, Safar, Kati Patang, Andaz, Haathi Mere Saathi, Baharon Ke Sapne, Avtar and Souten.
The 'babumoshai' chant he used to address Amitabh Bachchan's character in Hrishikesh Mukherjee's 1971 blockbuster."
http://www dot dailymail dot co dot uk/indiahome/indianews/article -2139723/Whats-wrong-Kaka-The- 69-year-old-film-star-setting- trend dot html#ixzz1uG5T2VQl
Thanks again Suhan ji.
All the rugged twists and turns in the bald life of the Superstar, he is now back in the brace of his family.
Akshay Kumar, the current #1 star, is our current champion fan of Rajesh Khanna. That in itself makes Rajesh Khanna relevant to the younger generation.
One that statement is added to the commercial, it will get to touch the younger generations.
MEE12

Kettering, UK

#75 May 8, 2012
anaad22 wrote:
in angoor 2 deven vermas= 2 sanjeevs
so is deven many times bigger?
every film that dharam did with Kaka , kaka had the better role. period.
weep but that is true.
shall i list out all the b and c grade movies dharam made as a drunk afyer mid 80s?
u will go commit suicide.
Really?

Thats your opinion.....

In my earlier posts ive already proved Dharmji was blockbuster hits in the mid 80's.

Im not putting kaka down (as im too his fan), but you need to show respect to Dharmji, but all I can smell from you is no respect for the humble superstar!
.
MEE12

Kettering, UK

#76 May 8, 2012
anaad22 wrote:
Sultaan (2000)…. Sultan Singh
Meri Jung Ka Elaan (2000)…. Ajit Singh
Jallad No. 1 (2000)…. Shankar
Bhai Thakur (2000)
Kaise Kahoon Ke Pyaar Hai (2003)
TADA (2003)…. Balraj Singh Rana
Hum Kaun Hai?(2004)…. Virendra 'Viru'(Guest Appearance)
Its good to see that Dharmji was still getting film offers in the milenium...oh by the way u missed out...life in a metro, johnny Gaddar, apne and yamla pagla deewana.

For a 77 year old...that is an achievement...where have his contemporaries gone??

.
radzi

Kuala Lumpur, Malaysia

#77 May 8, 2012
MEE12 wrote:
<quoted text>
Its good to see that Dharmji was still getting film offers in the milenium...oh by the way u missed out...life in a metro, johnny Gaddar, apne and yamla pagla deewana.
For a 77 year old...that is an achievement...where have his contemporaries gone??
.
Dharam do not have to prove anything beyond 40 ....and Rajesh broke all records before he hit 34.

Both had achieved well in their career as star actors. Both should just relax and enjoy being grandfathers. Get out of the way from Amitabh Bachchan as he still have to show and proved me he is star worthy.
MEE12

Kettering, UK

#78 May 8, 2012
radzi wrote:
<quoted text>
Dharam do not have to prove anything beyond 40 ....and Rajesh broke all records before he hit 34.
Both had achieved well in their career as star actors. Both should just relax and enjoy being grandfathers. Get out of the way from Amitabh Bachchan as he still have to show and proved me he is star worthy.
radzi,

It be great that other kaka fans on here think the same as u.

.
sunny

Mumbai, India

#79 May 8, 2012
Wts Grt is that kaka still has such huge fan following despite the biased media...he is a phenomenon alright
MEE12

Kettering, UK

#80 May 8, 2012
I would borrow Screen, the film weekly, from our neighbour to read the latest on Hindi cinema. It was also the period when Sholay hit the screens in '75, marking an end to the heady Khanna era.

Link:

http://www.thehindubusinessline.com/industry-...

.
radzi

Kuala Lumpur, Malaysia

#81 May 8, 2012
MEE12 wrote:
<quoted text>
radzi,
It be great that other kaka fans on here think the same as u.
.
Many other may think the same, but they are just not vocal.
Suhan

India

#86 May 9, 2012
A piece in DNA India of May 9th following the furor after the ad. It's a slideshow (6 slides) with perspectives from various people on each slide. Memsaab's written there as well as Beth (from the Beth Loves Bollywood blog) and also the administrator of the popular Rajesh Khanna Facebook page. Enjoy :-) Link to the source at the end of the post.

“Not just Havells, these fans also fawn over Rajesh Khanna
Published: Wednesday, May 9, 2012 on 0:19 IST
By Blessy Chettiar

The Havells ad has got tongues wagging about the gaunt Rajesh Khanna, who is seen on screen for the first time since 2009. In the ad, by adman and film director Balki, Khanna goes from being thronged by fans in his heyday to a scrawny old man, flanked by, well, table fans!

Since the ad went on air and self-proclaimed fan, son-in-law Akshay Kumar, tweeted it to his followers, it has sparked off concerns about his health. India’s ‘first superstar’ was admitted to the hospital on April 27. From the looks of it, he sure hasn’t aged as well as we’d have liked him to.

DNA spoke to film buffs about what they thought of the ad and their favourite Rajesh Khanna memories.

Shantanu Bhattacharya, instructional designer & learning consultant, Mumbai
I have mixed feeling about the ad. On one hand it’s good to see Rajesh Khanna doing some work after so long. I am also shocked to see him in the ad. Last time I saw him was at some awards function where he was overweight and I thought ‘Oh he needs to lose weight!’ Look at Amitabh Bachchan, he’s so fit. I was even thinking Bachchan and Khanna should come together again for a film. It is obvious he has suffered from some big illness, like a cancer. There’s no way he could have lost that much weight. In the ad, he doesn’t seem to have any control over his movements. It does not do any favour to him, and is more like a parody on his own life. Sure Balki has honest intentions but the ad looks more like a joke. One way of interpreting it would be that Khanna left with only table fans since there aren’t any real fans anymore.

My favourite Khanna film is Anand, which is one of the two best films ever made, the second being Pyaasa. The other Khanna movie I like is Ittefaq, in which he starred opposite Nanda. He plays a mental patient in the film which had no song and dance at all. There are others like Aradhana, Kati Patang. What I liked about him is that he experimented with his roles. He has been tremendously underrated for his acting. He played a serial killer in Red Rose, which wasn’t such a great movie by itself. He did Aavishkar, in which his marriage is falling apart. No leading hero did such roles back then. He also played a negative character in Aap ki Kasam, where again his marriage is endangered. There was Baharon ke Sapne in which a camera followed a child. He was such an endearing hero.

RK Khanna, Deputy Director General, DGCA Mumbai
I was a very big fan of Rajesh Khanna during my college days and it feels good to see him on the screen after so many years.

The last time I saw him was during an election rally in the '90s.

Even though it was a treat to watch him in the Havells ad, I personally feel there was a lot needed to be done to improve his looks and his clothing. The brand Havells has been in the market for years now and the concept of the advertisement is also good, but the admakers needed to work on Rajesh Khanna's appearance.

Rajesh Khanna and Sharmila Tagore's Aradhana is one of my favourite movies. The performance by the two actors, the storyline, the music, everything about that movie proves to be film-making at its best.

One of my cousins, who was born at the same time that Rajesh Khanna was at the peak of his career, was also named after him. So today we have a Rajesh Khanna in our family.

END OF PART 1
Suhan

India

#88 May 9, 2012
CONTINUED FROM ABOVE

PART 3

Greta, film blogger based in East Coast, USA

I don't speak Hindi so I don't have much of an opinion either way on the Havells ad (I do understand that it's about all his fans, cute!). It is hard to see Rajesh looking so frail, and to hear that wonderfully resonant voice of his so weak; but it is also good to see him enjoying himself. He has been so private and relatively quiet for so long.

I have been a fan of his since I saw him in Ajnabee with Zeenat Aman, where their chemistry tugged at my heart strings. He had first gotten my attention in Disco Dancer of all things: I thought he was so handsome, plus he was basically the only normal person in that film. But then I watched some of his more tragic and/or macho films and lost interest.

After Ajanabee, I saw him again with Zeenat in Chhaila Babu, which is just lots of fun. Probably my favorite films of his are those with Mumtaz —Apna Desh, Sachaa Jhutha, Roti, Dushman; he did have an ability to act opposite any actress and make it work though. I have also always admired his willingness to work with other really good actors (Amitabh Bachchan, Sanjeev Kumar, Balraj Sahni) and his ability to share screen space with them equally for the good of the film (Anand, Do Raaste, Namak Haraam). And, of course, the music in his films and his "renditions" of them are legendary, with good cause.

I suppose I just always prefer Rajesh when he plays a happy-go-lucky romantic with a twinkle in his eye. I tend to repeat watch Shehzada with Raakhee, a silly but fun film with his charm on full display. Another, and completely different, film of his that I have loved is Aakhri Khat (one of his first). It is a masterpiece, and his acting is just superb. Although his character in it isn't actually likable, he manages to engender a grudging sympathy by the end as he gradually grows up and takes responsibility for his actions. I admire that even after his star waned (or maybe because of it) he was always eager to try different kinds of roles and different movie genres. It always seems to me that he really was always in it for the art of acting, even if he got distracted for a time by his immense stardom (and who wouldn't, at that level).

Beth Loves Bollywood, film blogger, Ilinois, US

I am not a particular fan of Rajesh Khanna (and in fact have only seen 4 or 5 of his films, I think, and none of the big ones). I have seen the ad and to be completely honest the thing that struck me about it is 1) how hard it was to recognise him (though again, I am not an expert) and 2) how much his styling looked like Amitabh Bachchan — white beard, dark hair, the thick-framed round glasses.

My favorite of his films I've seen is probably Rajput, which also stars Vinod Khanna and Dharmendra, but it's an amazing ensemble piece!

END OF PART 3 (and article)

http://www dot dnaindia dot com/entertainment/slideshow_no t-just-havells-these-fans-also -fawn-over-rajesh-khanna_16863 57-1#top
Suhan

India

#90 May 9, 2012
CONTINUED AFTER PART 1

PART 2

Naresh Ram Hingoranee, Owner of Rajesh Khanna Fans page on Facebook, based in Dubai

I have been a Rajesh Khanna fan since 1972 and have met him on several occasions. Regarding the Havells Ad the less said the better; in one word it’s OBNOXIOUS!! Some Ad Agency has taken advantage of Rajesh Khanna's present state (health & senility) and has conned him into doing this!

I have had several interactions with the superstar in Goa, Mumbai and on a flight from Mumbai to Hyderabad some years ago. In Goa he was shooting for the movie Chaila Babu (with Zeenat Aman and producer Shomu Mukherji) when we from the Lions Club of Panjim went to meet him for a Charity drive for the Goa Cancer Society. We were organising an event and wanted to invite him.

He excused himself due to the long shooting hours but asked us to invite his wife Dimple (she was with him) and she would represent him. On that evening I had the pleasure of accompanying Dimple from Fort Aguada Taj to the Mandovi Hotel in Panjim and they donated Rs 1,11,111 for the Goa Cancer Society!! Our target for the project was accomplished at the start itself.

Such is the heart of the man called Rajesh Khanna!

On the flight from Mumbai to Hyderabad we were seated next to each other in the business class of Jet Airways and no one recognised him but me! We talked during the flight and recollected the Goa incident which ofcourse he personally (and maybe humbly) did not remember.

The Goa incident was in 1976 and the meeting on the flight was in 2004. My family and I are very fond of Rajesh Khanna since the Aradhana days more so also because he had Kishore's voice in most of his songs and we are all Kishore fans too!

END OF PART 2

http://www dot dnaindia dot com/entertainment/slideshow_no t-just-havells-these-fans-also -fawn-over-rajesh-khanna_16863 57-1#top
anaad22

Singapore, Singapore

#91 May 9, 2012
suhaanji
namaste
are u in hyd now?
i may be there in july and will be a pleasure to meet u.
regds
Suhan

Mumbai, India

#92 May 9, 2012
Hi Anaad. No, am in Mumbai (my internet dongle keeps changing locations at will). Will be returning to the US in a few weeks. If I am back in July would love to meet up. Take care.

Tell me when this thread is updated:

Subscribe Now Add to my Tracker

Add your comments below

Characters left: 4000

Please note by submitting this form you acknowledge that you have read the Terms of Service and the comment you are posting is in compliance with such terms. Be polite. Inappropriate posts may be removed by the moderator. Send us your feedback.

Rajesh Khanna Discussions

Title Updated Last By Comments
The making of Aradhana (Jun '09) 14 hr Indo 182
News Zindagi Ek Safar Hai Rajesh Khanna Kishore Kuma... (Oct '10) 14 hr Indo 12
Defining moment Kaka vs AB 18 hr RK4ever 21
babu (Jan '09) Sat VIPIN0128 61
4 Years and the IMMORTAL effect. Sat VIPIN0128 472
Suicides after RK wedding (Sep '09) Jun 23 Indo 34
Dharmendra-- the under-appreciated superstar (Nov '06) Jun 23 Indo 3,864
More from around the web