Sears targets teens with MTV film, LL Cool J gear
“The sane guy in Chicago”
Since: Feb 08
#2 Jun 19, 2008
Good Job Sears!!! You are managing to release this movie (According to this story on August 11, but according the Chicago SunTimes in mid-September AND according to another paragraph in the same article). August 11 is a little late into the back-to-school shopping season, more interesting -- LL COOL J and it was filmed in Utah? So you are going after the Mormon teen market using LL COOL J? Seriously? You didn't think, "Hey, our "FLAGSHIP" store is in downtown Chicago and its urban." It would have been a great set location, its large, new and usually empty.
This paragraph from the article is interesting...
"That's the sentiment Sears executives hope "The American Mall" movie and the LL Cool J gear, which will be available in mid-September, can change -- particularly among the fickle and trend-conscious teen audience that's so far viewed the chain with caution." It states that the movie AND clothing will be available in mid-September, you know AFTER back-to-school shopping. So even if the movie is out ther on August 11, the clothing won't be available for another month? Just close the retail part of your company, sell the assets off and become a hedgefund company full-time. The management is just one embarassment after another.(And when was LL Cool J last cool? Are you going after the teen rural market with a campaign featuring Tammy Wynette?)
Add your comments below
|50 Cent likes group (Jul '06)||Oct '13||TheAfroHedgehog||15|
|Portrait Gallery exhibit gives hip-hop a good rap (Aug '08)||Aug '13||kevin dixon||41|
|LL Cool J, Ice Cube, Public Enemy and De La Sou... (Jul '13)||Jul '13||CRAIG||1|
|A country song, assumptions - and a racial outcry (Apr '13)||Apr '13||bite me||1|
|Sears to bring out LL Cool J line of kids' clot... (May '08)||Dec '12||Innercity||6|
|Did Canibus Ruin His Career By Breaking Out His... (Sep '12)||Sep '12||Snappa||1|
|Man charged with breaking into LL Cool J's home... (Aug '12)||Aug '12||TheGlop||1|
Find what you want!
Search LL Cool J Forum Now
Copyright © 2015 Topix LLC