Ice Cube: Behind the Scenes, Cold Cha...

Ice Cube: Behind the Scenes, Cold Challenge

Posted in the Ice Cube Forum

Crystal

Denver, CO

#1 May 6, 2011
The World’s Most Refreshing Beer continues to out-cold itself, as Coors Light packaging now features a new design that tells you when your beer reaches the “peak of refreshment.” As part of its upcoming Super Cold Summer, the brand is debuting the latest in cold-activated technology: New Coors Light Two-Stage Activation bottles and cans, which make it easy to see when your Coors Light goes from cold … to Super Cold.

Starting this month, the launch of Coors Light Two-Stage Cold Activation will be supported in many ways from coast to coast. This includes new creative featuring entertainment mogul Ice Cube in two commercials, titled “Cold Talk” and “Cold Challenge,” that depict a humorous stand-off between Ice Cube – hip hop star, actor, screenwriter, director and producer -- and Super Cold Activated Coors Light in a battle over who is colder. To view “Ice Cube: Behind the Scenes, Cold Challenge,” visit


Known to be one of the most important figures in rap history, Ice Cube can add actor, screenwriter, film director, and producer to his illustrious list of accomplishments. As a rapper, he has sold more than 10 million albums to date. As an award-winning actor, he has appeared in more than 20 films, and he has directed or produced movies such as “Are We There Yet?” and “Barbershop.” Additionally, he served as one of the producers of the Showtime television series “Barbershop” and the TBS series “Are We There Yet?,” both of which are based upon films in which he portrayed the lead character. Cube is getting ready to kickoff a European concert tour in June.

The Ice Cube commercials will air on a variety of TV stations during the NBA playoffs, including ESPN and TNT. Both spots were created for Coors Light by Chicago-based commonground.

For more information on the Coors Light Super Cold Summer and to view the “Cold Challenge” video, visit ( http://www.youtube.com/watch... ) or visit Coors Light on Facebook.

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