Amy's Endorsement Worth almost 200,000?
Posted in the Gary Chapman Forum
#1 Nov 7, 2012
Did I read this right? She got almost 200,000 just for endorsing this?
#2 Nov 7, 2012
This Looks Like a Job for...Amy Grant?
BY BILL COFFIN
JUNE 5, 2012 • REPRINTS
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Amy Grant performs on the NBC "Today" television program in New York's Rockefeller Center, Friday Aug. 3, 2007.(AP Photo/Richard Drew)
It is no secret that I have had a bone to pick with the National Association of Insurance Commissioners for some time now. I find the group to be highly contradictory: it says it is a private trade association until it pretends to be a government agency, and it says it is non-profit while earning millions of dollars selling database access that really ought to be free to the public. Last year, we discovered that in the NAIC's 2012 budget, there was a proposal for $177,800 to secure a "celebrity spokesperson" as part of the group's ongoing consumer education effort, better known as InsureU.
Going by a recent NAIC press release, that celebrity spokesperson is Grammy-award-winning singer/songwriter Amy Grant. Grant, if you're unfamiliar with her, is the "Queen of Christian Pop" and has had a huge musical career. From 1977 to 1991, she enjoyed a steadily growing career in the gospel and Christian pop recording industries. In 1991, her album Heart in Motion achieved crossover success with hit singles such as "Baby, Baby" and "Every Heartbeat," which peaked at Nos. 1 and 2 respectively on the Billboard Top 100. Since then, she has remained on the radar and in 2002, she returned to the Gospel world, she was awarded a Hollywood star in 2005 for her contributions to the entertainment industry, and to this day she continues to enjoy great success.
Grant is the perfect kind of recording star to represent the insurance industry, with a wholesome kind of image nobody can really be turned off by (except, perhaps for those in the Christian community who have long criticized Grant for being "too sexy" or for getting divorced in 1999). And she has a personal story to tell about how she and her sister had a personal need for the kinds of products and services the life industry has to offer at a time when they needed them most. They also needed to know how to make informed choices for themselves, which is what InsureU is all about: providing consumers with the information they need to make smart insurance-buying decisions.
This is all well and good...except this is not what the NAIC should be doing.
"Through the NAIC, state insurance regulators establish standards and best practices, conduct peer review, and coordinate their regulatory oversight." That's from the NAIC website and its Amy Grant press release. And what it translates to is: ensuring a high standards of consumer protection by coordinating regulatory efforts among the otherwise patchwork quilt of regulatory regimes ths insurance industry must face in this country.
How the heck does Amy Grant telling us how we need to know what kind of insurance to buy equate into better consumer protection? It doesn't. Sure, the NAIC might argue that making smart buying decisions is the first step to not getting taken to the cleaners by agents selling unsuitable products. But such an argument if ever it was made, would be nothing more than a spurious distraction. The reality is that InsureU and Amy Grant are marketing insurance products to the public by pushing the notion that everybody ought to have insurance; the next step is figuring out which kind you ought to have.
The truth - and it is something known by anybody selling life insurance these days - is that life ownership remains low. And the first Amy Grant PSA I heard wasn't about educating consumers. It was reminding them that they probably are underinsured and should get some more coverage. Keep in mind, I don't have a problem with people getting properly insured - this country is critically underinsured. My problem, though, is when you have regulators telling people ...
#3 Nov 7, 2012
I thought AG was doing a PSA for aging and being prepared. Then I realized it was a paid endorsement. Why am I not surprised?
#4 Nov 16, 2012
I do think it's good to raise awareness as to how costly residential care is and how parents are living longer. I can't imagine having your father not know who you are and your mother too. Her mother has passed, but her dad is still alive.
#5 Nov 27, 2012
I have a few items signed by her before she got too high in her heels sorta speak lol.
get a good look at a most revealing v neck line
what is she trying to sell wearing those low cut lines? I was surprised to see the gown meet her shoes LOL.
#6 Mar 21, 2013
Check out her outfit in Peoria when she sang with a 93 year old man. He died shortly thereafter. Guess her cleavage with a plunging neckline was too much or not enough coverage!
#7 Mar 22, 2013
too much for the man dueting with her lol
I think they paid her to keep her on going mouth and comments quiet.
what you say TX?
you know she is somebody whoops
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