A beer laced with wine hype

Can't wait to see the reactions to the publicity campaign surrounding the new Spanish beer from Estrella Damm called Inedit. Full Story

Since: Dec 07

DuPage County

#2 Jul 15, 2009
The price of Inedit is fairly steep, so I think I'll pass. Bring back Rhinelander returnables!
Still reading the Trib

Chicago, IL

#3 Jul 15, 2009
You want to drink the best beers in the world? Beers that pair with more foods than do wines?

Drink Belgian ales.
Vlad

Chicago, IL

#4 Jul 15, 2009
"First beer specifically created to accompany food. I agree with "Still reading the Trib". There are many more beer styles than there are varieties of wine. Therefore, beer is at least as good as wine when pairing with food. I hate the fact that in this bad economy beer is going more and more upscale to compete with wine. The average guy almost can't afford a good beer anymore. Just because many wine consumers have overpaid for their product does not mean that beer drinkers should do the same.
The Pleasanthouse Dot Com

Chicago, IL

#5 Jul 15, 2009
Well, if I have an American wheat beer and a juneberry wine fermenting at this moment with the intent of table-blending the two and serving them like wine at the appropriate temperature and in a wine glass, am I just as innovative as the Adria/Estrella Damm beer/wine offering?
Chicagoan

United States

#6 Jul 15, 2009
Vlad wrote:
"First beer specifically created to accompany food. I agree with "Still reading the Trib". There are many more beer styles than there are varieties of wine. Therefore, beer is at least as good as wine when pairing with food. I hate the fact that in this bad economy beer is going more and more upscale to compete with wine. The average guy almost can't afford a good beer anymore. Just because many wine consumers have overpaid for their product does not mean that beer drinkers should do the same.
Brewers didn't raise their prices in an effort to look more upscale. The global hop shortage caused the price increase for the vast majority of breweries. Food costs in general went way up over the last few years as fuel costs went way up, and that also affected beer prices in what the brewers had to pay for the grains.

Most brewers have no desire to compete with wine, other than to educate people that beer isn't just for barbeque or pizza.

The idea that this beer is brewed especially for food and that there weren't any beers to go with food before is hilarious though. I'd much rather have a nice IPA with spicy Chinese or Indian food than any wine. There have been books written on beer and food for many years. Heck, you can even do better pairing for cheese with beer than you can with wine. It's simply a much more diverse and versatile drink, and as an added bonus it costs a whole lot less for the good stuff.
billp

Portland, OR

#7 Jul 15, 2009
Not going to be in my house!
Vlad

Chicago, IL

#8 Jul 15, 2009
I have to partially disagree with Chicagoan. I am a consumer and I understand that prices for hops and transportation have gone up. So prices needed to go up so those breweries could stay in business, I get that. Having said that, there are way too many breweries (especially one locally in NW Indiana) who are charging outrageous prices for their beer. Transportation costs and hop costs have gone down in the last 6 months, so why haven't the prices come down? The answer is that some (not all) breweries see this as a chance to take their product upscale and reap higher profits. I have many friends in the brewing industry who have admitted to me that there is a big move to take beer upscale, sorry Chicagoan, you are just wrong on this one.
sarahmas

Burbank, CA

#9 Jul 15, 2009
Lame. Gimme a 312 and I'll be fine!
John Q Public

Findlay, OH

#10 Jul 15, 2009
To date I have had no problem with serving myself a bottle of MGD with chili, spaghetti, etc.
I'll stick with that.
Oh - for Mexican, I prefer Dos Equis but will have a Corona.
Zamboni

United States

#11 Jul 15, 2009
sarahmas wrote:
Lame. Gimme a 312 and I'll be fine!
312 is good, but Guinness is better.
sarahmas

Burbank, CA

#12 Jul 16, 2009
Zamboni wrote:
<quoted text>
312 is good, but Guinness is better.
I definitely appreciate Guinness but I'm not a stout kinda gal.
Canadian Tourism

Vancouver, Canada

#13 Jul 20, 2009
Fresh grains and clean water have been contributing to an explosion of interest in prairie brewing in Saskatchewan. Here's a brief HD mini-doc that takes a look:



Cheers!

Since: Jun 09

UK

#14 Jul 21, 2009
what do you guys think of pear cider?

curious. i myself had not tried it until moving to London and think that bodes quite well for summer. winter is all about guiness though...

:)

Tell me when this thread is updated:

Subscribe Now Add to my Tracker

Add your comments below

Characters left: 4000

Please note by submitting this form you acknowledge that you have read the Terms of Service and the comment you are posting is in compliance with such terms. Be polite. Inappropriate posts may be removed by the moderator. Send us your feedback.

Ferran Adria Discussions

Title Updated Last By Comments
Who knows best where to eat: a chef or a critic? (Feb '13) Feb '13 Kosal Da 1
China OKs bid to purchase US battery maker A123 (Dec '12) Dec '12 ShoeProtestor 2
Fancy a scoop of cigar ice cream? The weird and... (Jun '12) Jun '12 liam cul8r 11
Dig into a Delicious Sneak Preview (Jun '11) Jun '11 Rotrow 1
Asheville chefs go far and wide for authentic i... (Jun '11) Jun '11 HuhHuh 1
Enso - Lincoln Road, Miami Beach (Nov '08) Apr '11 Enso Sucks 3
2010 Oscars of restaurants: U.S. has 8 in list ... (May '10) May '10 Publius 2

Ferran Adria People Search

Addresses and phone numbers for FREE