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“'So I keep singing a song'-EP”

Since: Feb 08

Whitehouse

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#1
Mar 3, 2008
 

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Question asked on allexperts: What gave Elvis the idea of the TCB logo?( and I've wondered this myself)
The TCB topic is yet another in a long list of topics where there are many variations of the story. If you are more than a casual Elvis fan, you probably are aware that many facts and figures in Elvis World are not consistent account-by-account, and often these various accounts are very much at odds with the others. The origin of the TCB logo is no exception. Here's a sampling of what we've been told by the people who were there:

· Joe Esposito claims that Elvis and Priscilla decided on “Taking Care of Business” as the logo (slogan) for the Memphis Mafia, and that Priscilla designed the medallions. Also, the lightning bolt was a Mafia symbol that meant,“Do it quick.”

· The TCB necklace was designed by Elvis and created by a jeweler in Las Angeles.

· Lowell Hays, a Memphis jeweler, made the original TCB jewelry from 1970 to 1977.

·“It was Sol [Schwartz's] partner, Lee Ablesser, who designed the TCB neck charm that Elvis gave away to friends and people who worked for him. Sol says he sold Elvis five hundred of the chains and charms, and another five hundred charm bracelets.”

·“Only thirteen of these [TCB] pendants were made, twelve for his friends and one for himself. Then the mold was broken.”(Lowell Hays in Memphis still uses the original molds to make TCB jewelry.)

· Marty Lacker claims the lightning bolt was incorporated into the logo because the of the phrase “in a flash,” and the fact that it was the insignia for the West Coast Mafia.

· Lamar Fike claims Elvis chose the lightning bolt “solely because it was the insignia for the West Coast Mafia.”

· Billy Smith claims the lightning bolt came from Elvis's army days, when the lightning bolt was the insignia for his battalion. Smith also speculates that it may have come from Captain Marvel, Jr.

· Kathy Westmoreland claims that Elvis told her the insignia was inspired by the pattern left on a marble statue by a bolt of lightning, which Elvis interpreted as a sign from God.

As you can see, these claims by Elvis's friends, family members, and associates do nothing to clarify the matter. It's not that I or any other Elvis expert cannot answer this question, it's that the available source materials do not give a concrete answer as to the origin of the jewelry (and design), nor do they explain the discrepancies between the accounts. So, to answer your question in the best way I can, based on my opinion, I believe Elvis designed the jewelry and had different jewelers create the pieces, depending in all likelihood on where he was at the time he wanted them (Hays in Memphis, Ablesser in LA). The inspiration for the design probably came from a mixture of the stories mentioned above, as Elvis may have embellished the story based on who he was discussing it with. And, it's not unreasonable to believe he could have been inspired by all these things, and simply incorporated them into the legend of the logo and design.(This is my opinion, and the conflicting claims do not allude to other possibilities.)

As for why he may have designed these things in the first place, and given them away to close friends and family, Elvis seemed to be the kind of person who maintained very strong bonds with people who were close to him, and these pieces of jewelry were a way to solidify that bond with a tangible representation of it, and perhaps to instill a sense of loyalty. That is, if Elvis gave you one of these necklaces, for example, that meant you and he had a unique bond or friendship. When he gave TCB jewelry to his male friends and family, he was signifying a fraternal connection to them; however, when he gave TLC jewelry to women, he was probably just doing so out of generosity. These are my opinions, of course, so take from them what you will.

__________
I wonder which is true?

“Elvis News Ireland”

Since: Sep 07

Swords, County Dublin.

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#2
Mar 3, 2008
 

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There is always a very first mention or view of the objects.
Find them and be allwise :-)

Elvis people are famous for the variety of stories they enhance and enlarge. A lot of salt is required when reading their insider views :-)

Experience teaches us to differentiate.
Steve

Keighley, UK

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#3
Mar 3, 2008
 

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If truth beknown none of them have a clue where the design came from but they need to show they were there 'on the inside & in the know' so as not to be the only one not knowing where it originally came from.

Since: Mar 08

Salerno - Campania Italy

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#4
Mar 3, 2008
 
charla wrote:
Question asked on allexperts: What gave Elvis the idea of the TCB logo?( and I've wondered this myself)
The TCB topic is yet another in a long list of topics where there are many variations of the story.
Charla Wow! You have given a good explanation about the history of TCB logo! I must admit that I do not know the story well and you have given me a lot of valuable information!
The pending the TCB I saw them in photos and I must say that I am truly beautiful! I like! Elvis then it had made only 13 in all! It is a shame that tampo los went destroyed! Elvis was really brilliant idea! It 'a beautiful jewel! The claims of the various friends and relatives could all be reliable ...
As for the reasons why Elvis gave branded jewellery TCB, I agree with you! Elvis was an extremely generous uomom, Elvis loved to give anything, in this case, the jewel was a solid bond and tangible, and I think that even if Elvis gave a TCB necklace with a woman could mean a seal of love or simply affection, friendship.
I love the idea of lightning, that is, I like to shape who designed ... it is a beautiful jewel!
Elvis even in these things was always ready to surprise anyone ... he was always brilliant!

“'So I keep singing a song'-EP”

Since: Feb 08

Whitehouse

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#5
Mar 6, 2008
 

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katia wrote:
<quoted text>
Charla Wow! You have given a good explanation about the history of TCB logo! I must admit that I do not know the story well and you have given me a lot of valuable information!
The pending the TCB I saw them in photos and I must say that I am truly beautiful! I like! Elvis then it had made only 13 in all! It is a shame that tampo los went destroyed! Elvis was really brilliant idea! It 'a beautiful jewel! The claims of the various friends and relatives could all be reliable ...
As for the reasons why Elvis gave branded jewellery TCB, I agree with you! Elvis was an extremely generous uomom, Elvis loved to give anything, in this case, the jewel was a solid bond and tangible, and I think that even if Elvis gave a TCB necklace with a woman could mean a seal of love or simply affection, friendship.
I love the idea of lightning, that is, I like to shape who designed ... it is a beautiful jewel!
Elvis even in these things was always ready to surprise anyone ... he was always brilliant!
Hi, Katia~ I didn't really give the explanation myself; I found all that one another website and put it here in case anyone thought it would be interesting to read. I'm happy you liked it. I don't think I've ever seen a close up photo of the ring... wasn't there also a tcb ring as well as necklace?(it probably says that in the very thing I posted & I missed it!) I'd like to see the ring. No matter how Elvis originally got the idea, I think he had real style and taste. The elaborate jumpsuits are an example, the wardrobe he had..his taste in jewelry, all of it shows he just had good taste.( i don't care who says he doesn't lol...we all had green shag carpet back in the 70s lol...gosh it was ugly though) and the yellow refridgoraters and appliances! ick....:)remember those?
Jon - Atlanta Georgia

Newnan, GA

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#6
Jul 20, 2008
 
Taken from Elvis and the Memphis Mafia by Alanna Nash.

Marty Lacker:
"The date that's usually given for the start of the TCB jewelry is '72, but my recollection is that it started around '70.'Take care of business' was a black expression. Elvis would say it in a sort of ethnic way, with a black accent. It was just a hip saying. Aretha Franklin sang,'Take care/TCB' on her version of 'Respect' for example. Elvis came up with the jewelry after he met this young guy named Paul, who was a stone cold killer. He was a bodyguard for Mayor Sam Yorty of Los Angeles, and he worked undercover on drugs. He broke the Hollywood High School drug ring years ago, and the mafia put out a contract on him. Shortly after that, he met this girl. He started liking her alot and he went to bed with her. And in the middle of the passion, he looked down, and he saw she was wearing the lightning bolt around her neck. And he said he froze. The lightning bolt has two meanings. One is 'in a flash'. But the lightning bolt was the insignia for the West Coast Mafia. The girls father was the head of the West Coast Mafia and the one that had put the contract out on him.He said that after the initial shock, he just played it cool. He took the girl him because he thought thst she might have been planted by her father. Well, Paul told that story to Elvis and he loved it. Thats why he put the lightning bolt in the design for the TCB jewelry. He liked the idea that the West Coast Mafia used it."

“....may God bless you, Adios”

Since: Jul 07

Viva Las Vegas

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#7
Jul 20, 2008
 

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QUOTE:
"That is, if Elvis gave you one of these necklaces, for example, that meant you and he had a unique bond or friendship. When he gave TCB jewelry to his male friends and family, he was signifying a fraternal connection to them"

All I can say is.......boy, was Elvis let down by these very people he THOUGHT he had a bond with!!!
ELVIS ALOHA

Australia

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#8
Jul 31, 2008
 
TCB-girl wrote:
QUOTE:
"That is, if Elvis gave you one of these necklaces, for example, that meant you and he had a unique bond or friendship. When he gave TCB jewelry to his male friends and family, he was signifying a fraternal connection to them"
All I can say is.......boy, was Elvis let down by these very people he THOUGHT he had a bond with!!!
i never had abond with anyone but my mother of god,but if an employee was given a pendent etc they were given the mark,and they had better make sure they conduct all business in a flash or there may be fireworks, now If I were to be him and say it this way then the mening is clear but take a look at a site location . Go to googlr then type in nl06nov0130.htm scroll down some and type on elvis when it comes up,loyalty is bought only until you are dead,but what is dead,,,dead is only when people dont see me anymore am I not right, I seemed to change I Acted strage and why you will soon know when you type the numbers, thats if the site holder les this through,which I doubt.

“Music is in my soul”

Since: Jul 08

Kansas

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#9
Jul 31, 2008
 
ELVIS ALOHA wrote:
<quoted text>i never had abond with anyone but my mother of god,but if an employee was given a pendent etc they were given the mark,and they had better make sure they conduct all business in a flash or there may be fireworks, now If I were to be him and say it this way then the mening is clear but take a look at a site location . Go to googlr then type in nl06nov0130.htm scroll down some and type on elvis when it comes up,loyalty is bought only until you are dead,but what is dead,,,dead is only when people dont see me anymore am I not right, I seemed to change I Acted strage and why you will soon know when you type the numbers, thats if the site holder les this through,which I doubt.
Hello poser if you are really Elvis show some proof. Wait you don't have any proof because your not Elvis.Please just be yourself instead of posing as Elvis who resting in peace in his grave.
ELVIS ALOHA

Australia

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#10
Jul 31, 2008
 
I THINK IT AMAZING TO SEE HOW MUCH THE PENDENT AND ALL SORTS OF THINGS ARE SO VALUED,I FEEL VALUED,YOU ALL WERE ALWAYS THE REASON FOR LIVING TCB
aaron-elvis

Netherlands

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#11
Aug 16, 2011
 
the tcb logo was made on a midnicht in the jungle room while brain storming about power of live
the lichtning means ;do things fast and fear
at the moment you think of it ,

thank you and good b
nina

Surrey, Canada

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#12
Aug 16, 2011
 
Captain Marvel Jr's logo was a lightening bolt

http://www.ageeklikeme.com/images/pool/images...

it was Elvis' favorite comic book

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