The Chopard Diamond award, or simply the Diamond award, is a special award of merit given by the World Music Awards to recording artists who have sold over 100 million albums throughout their career
The WORLD MUSIC AWARDS honors the best-selling recording artists from every continent. The WORLD MUSIC AWARDS are presented on sales merit and voted by the public on the internet. There is no jury involved and the Awards truly reflect the most popular artists as they are determined by the actual fans who vote and buy the records. The national member groups of the International Federation of the Phonographic Industry (IFPI) provide the organization with the names of the best-selling artists from the major territories. The world's best-selling recording-artists in each category are determined by a thorough enquiry conducted by the organization which includes sales figures and record certifications in 2012. Awards for World's Best Male Artist, Best Female, Best Group, Best Electronic Dance Music Artist, Best Entertainer of the Year, Best Live Act, Best Song, Best Album and Best Video are voted online by the general public.