The History Behind Web ‘n Retail’s Early Entrance of Online Music Marketing

Posted in the Bands / Artists Forum

Since: Jul 08

Sherman Oaks, CA

#1 Jul 2, 2012
Prior to the Record Industry taking a nosedive sometime around 2007/2008 and long before Reality TV Shows, Music Marketing Company Rock ‘n Retail, LLC (established in 1991) had developed a music reality show for TV in 1994, called “Rock the Strip”. The show visited various famous locations in the Los Angeles area (Venice Beach, Sunset Strip, etc.) and played music trivia with onlookers.

Supported by record company promotional CD’s, music videos and online ads, Rock The Strip was hosted by Nina Blackwood (MTV) and the “Street Team” Kenny Sargeant, Don Carlson & Laura Lozano, who would ask the crowd music related questions and the first to answer correctly would win the CD. The television visual was a montage of the various music videos cut in and out of the time it took to ask and answer the question.

Rock The Strip never became a TV show, instead it wound up as the 2nd ever music store on the web by using an interactive feature that allowed the audience to purchase the music being featured in the show. It was also the first 3-D content on the web, the first reality show online, and the first (and only at that time) chart reporter for “online sales” of music in both Billboard and Hits Magazines. Being a “Reporter” that made selling ads on the site much more attractive to the Record Labels that had yet to embrace computers, much less the internet.

Flash forward to 2007/2008 and the natural transition from Rock ‘n Retail which handled brick-and-mortar music marketing and promotion, to the marketing of music on the Internet and the birth of Web ‘n Retail.
Web ‘n Retail provides a variety of services for Independent Artists and Record Labels to help stand out amongst the 28 million tracks on iTunes (not an easy feat!). Utilizing a combination of Online and Traditional PR, Lifestyle Marketing, Linkbuilding, Blogging, Social Network Management, Mobile App Marketing, eBlasts, SEO, Music Licensing and more, Web ‘n Retail is now a One-Stop Online Marketing Shop!

Find them at

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