Guess who commissioned “La Bestia,” a Central American radio hit about the dangers of the journey to America?
Last week, CBP announced plans to launch a new, million-dollar “Dangers Awareness Campaign,” aimed at discouraging families in Honduras, Guatemala, and El Salvador from sending their children with smugglers to cross the U.S. border through Mexico. A press release described billboards and public service announcements to be aired on television and radio in those three countries as well as U.S. cities with large Central American populations. Not highlighted was “La Bestia,” the song written and produced for the sole purpose of spreading CBP’s message through music.
“La Bestia” is not the first song commissioned by CBP, but it is the only one written specifically for a Central American audience.