Gun Economics: Ammo Supply 101
Ammo Supply 101, Supply and DemandBY M. L. MCPHERSON A DEFINITION, AS APPLIED IN THIS ARTICLE EXTRA: Above normal product demand, usually for something intended to be stockpiled for that proverbial rainy day. In 1973, a US Navy procurement officer asked the Navy’s toilet paper provider what would happen if the Navy needed to simultaneously re-supply all ships. The person he asked made some calls to find out how long it would take industry to supply that much EXTRA demand. Someone involved told some friends the Navy was actually planning to buy a huge supply of toilet paper, warned that this would lead to a temporary shortage, and suggested that everyone should buy a few EXTRA rolls to avoid running out. Each of those persons told several acquaintances that story, each of those told several others, etc. Within days, that story was a nationwide rumor, and everyone knew a shortage was imminent — the ultimate self-fulfilling prophecy. Within days, a panic run on toilet paper occurred. For months, it was impossible to routinely buy......
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