President Barack Obama and his party may face an “impossible headwind in November” unless it shifts to a more forward-looking economic message aimed squarely at the middle class, three Democratic strategists warn in a memo out this week.
Pollsters Stan Greenberg and Erica Seifert, of Greenberg Quinlan Rosner, and Democratic strategist James Carville write in a research document for Democracy Corps that their party’s current frame for the 2012 race is not effective. Based on focus groups in Ohio and Pennsylvania, the strategists argue that voters are simply not convinced that the economy is on the move and it’s a mistake to try and tell them otherwise.
“These voters are not convinced that we are headed in the right direction. They are living in a new economy – and there is no conceivable recovery in the year ahead that will change the view of the new state of the country. They actually have a very realistic view of the long road back and the struggles of the middle class — and the current narrative about progress just misses the opportunity to connect and point forward,” they write.“While we hear some optimism, this is framed mostly by the sense that this has to be rock bottom