NBC station in Boston says no to Leno - Affiliate would rather ...

Full story: Zap2it.com

Jay Leno 's prime-time show will launch nationwide this fall -- except in Boston.
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21 - 34 of 34 Comments Last updated Jul 5, 2012
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Rena Moretti

North Hollywood, CA

#21 Apr 4, 2009
Bill West wrote:
WHDH is making a big mistake. Among other points,
Jay is a hometown boy,growing up in the Boston
suburb of Andover. They will garner some ill will
from folks who are proud of Leno's success. And let's
face it, NBC can't afford to let this stand because
then it sets a precedent for other stations to try it.
WHDH will be forced to take the Leno show or
NBC WILL find a new affiliate to make an example out
of them.
In case you haven't noticed, NBC isn't exactly a big ratings machine any longer.

While it may still be better for a station to be an affiliate than to be independent, NBC would also be losing a lot.
johnd

AOL

#23 Apr 5, 2009
Shouldn't viewers not station manager decide if a show is going to succeed or not?
Rena Moretti

North Hollywood, CA

#24 Apr 6, 2009
johnd wrote:
Shouldn't viewers not station manager decide if a show is going to succeed or not?
Perhaps NBC affiliates are tired of seeing their viewers go elsewhere thanks to NBC's continued failures in prime time... ;)

Seriously, it's not difficult to predict that 5 days of Jay at 10pm is not going to end well for the affiliates. It's a short-term stopgap measure to help NBC's profitability as it continues to shrink, a tactic for which Jeff Zucker has become famous, and will hurt long term by making NBC ever smaller, like everything NBC has done in the past ten years.
Nicholas

Memphis, TN

#25 Apr 6, 2009
NBC and their talk shows! It seems, it's all they care about. Anything that can be produced cheaply! Jay Leno then three other talk shows. And, look and their Mornings... Today - a 4 Hour Block! Days of Our Lives has been needing cancellation for many years now. NBC has let their daytime dramas dwindle down to one. And, truthfully - it's why their primetime ratings are in the toilet (and an out-of-order one at that!). A healthy daytime is away to advertise their primetime shows. CBS has only one plug enter inside our shows currently, after returning from commercials. Thank you CBS for not being the a*s NBC is - by shamelessly having three plugs in our faces after commercial breaks. Viewers still see - no way around them - the commercials for any given network. And, I gave up NBC last year, when they wrote plugs from the left side of our screens and had them extend time & title for whatever they wanted plugged - and left idiotic plugs in our faces throught the entire run of the actual show! It was abuse I wasn't about to take from them. It turned me off and now their ratings are justifiable - being so low that they are about to let the always trailing CW take the lead from them. That's good enough for you, NBC. Both NBC and the CW actually - need to exist no more.
In my estimation - once daytime dramas are to a thing of the past - it's a sure bet that primetime TV will be hit with something worse than any of their actor strikes and writer strikes combined.
There should be new ways to pruduce a heathy daytime. And, NBC you are in need to explore this option immediately - that is - if it isn't already too late for you.
NBC hasn't had a comedy line up since Friends and Will & Grace were on. So, NBC's comedies have been 'x-stink' for a few years now. All NBC Thursday Night does is stiffle! Like an out-of-order toilet.
hld

Randallstown, MD

#26 Apr 7, 2009
I wish the NBC affiliate here in Baltimore (WBAL) would do this. Watching entertainment people try to speak intelligently every night is not my idea of entertainment.
Rena Moretti

North Hollywood, CA

#28 Apr 8, 2009
Nicholas wrote:
NBC and their talk shows! It seems, it's all they care about. Anything that can be produced cheaply! Jay Leno then three other talk shows. And, look and their Mornings... Today - a 4 Hour Block! Days of Our Lives has been needing cancellation for many years now. NBC has let their daytime dramas dwindle down to one. And, truthfully - it's why their primetime ratings are in the toilet (and an out-of-order one at that!). A healthy daytime is away to advertise their primetime shows. CBS has only one plug enter inside our shows currently, after returning from commercials. Thank you CBS for not being the a*s NBC is - by shamelessly having three plugs in our faces after commercial breaks. Viewers still see - no way around them - the commercials for any given network. And, I gave up NBC last year, when they wrote plugs from the left side of our screens and had them extend time & title for whatever they wanted plugged - and left idiotic plugs in our faces throught the entire run of the actual show! It was abuse I wasn't about to take from them. It turned me off and now their ratings are justifiable - being so low that they are about to let the always trailing CW take the lead from them. That's good enough for you, NBC. Both NBC and the CW actually - need to exist no more.
In my estimation - once daytime dramas are to a thing of the past - it's a sure bet that primetime TV will be hit with something worse than any of their actor strikes and writer strikes combined.
There should be new ways to pruduce a heathy daytime. And, NBC you are in need to explore this option immediately - that is - if it isn't already too late for you.
NBC hasn't had a comedy line up since Friends and Will & Grace were on. So, NBC's comedies have been 'x-stink' for a few years now. All NBC Thursday Night does is stiffle! Like an out-of-order toilet.
You make a great point that the excess of on-screen promotion turns people away from network TV.

Simply put: when network TV looks like cable, it loses its competitive advantage. It can really be that simple.
Bill West

Whitman, MA

#29 Apr 14, 2009
News Flash for Seer(is really)Myopic:
WHDH,"after further consideration", will now
carry the Leno show at 10pm.

And let us know when you are opening your School of
Typing.
Bill West

Whitman, MA

#30 Apr 14, 2009
"Further consideration"=If NBC cut the affiliation,
WHDH would lose among other things, Sunday Night
Football, which means no Patriots.

Also, local opinion of the WHDH newscast is that it really,really,REALLY stinks. Most reaction around here was "Another hour? Why?"

Google Leno and WHDH under the news tabs and read the writeups in the local papers, The Boston Globe and the Boston Herald.
Rena Moretti

North Hollywood, CA

#31 Apr 14, 2009
Bill West wrote:
"Further consideration"=If NBC cut the affiliation,
WHDH would lose among other things, Sunday Night
Football, which means no Patriots.
Also, local opinion of the WHDH newscast is that it really,really,REALLY stinks. Most reaction around here was "Another hour? Why?"
Google Leno and WHDH under the news tabs and read the writeups in the local papers, The Boston Globe and the Boston Herald.
It's too bad NBC's independent affils didn't band together to demand the Leno move be rescinded.
Bill West

Taunton, MA

#32 Apr 14, 2009
Rena Moretti wrote:
<quoted text>
It's too bad NBC's independent affils didn't band together to demand the Leno move be rescinded.
And risk losing ad revenue from football and other NBC shows? Not likely.
Rena Moretti

North Hollywood, CA

#33 Apr 15, 2009
Bill West wrote:
<quoted text>
And risk losing ad revenue from football and other NBC shows? Not likely.
My understanding is that the affiliates don't get any revenue from network programs. In the past, they even had to pay to air it. They get their money from being in the protective aura of the network's programs (ie. they get better ratings than they otherwise would because they air before of after highly rated shows).

Given how pallid NBC's ratings have become, the economic incentive to stay an affiliate is certainly much lower than in years past (which is why affiliates demanded and obtained that they not pay for the privilege to air network programming any longer).
Bill West

Brockton, MA

#34 Apr 15, 2009
Rena Moretti wrote:
<quoted text>
My understanding is that the affiliates don't get any revenue from network programs. In the past, they even had to pay to air it. They get their money from being in the protective aura of the network's programs (ie. they get better ratings than they otherwise would because they air before of after highly rated shows).
Given how pallid NBC's ratings have become, the economic incentive to stay an affiliate is certainly much lower than in years past (which is why affiliates demanded and obtained that they not pay for the privilege to air network programming any longer).
While they don't get a cut of the network's ad revenue, they do get the revenue for the local commercials shown during breaks from the network feed. Ad rates go up for ads run during local ratings winners like a Patriots game.

The WHDH GM took a gamble, thinking NBC would back
down. Instead, three local stations called NBC about taking Leno, NBC explored making it's local
Telemundo station the new NBC affiliate, and local
viewer reaction was negative that a local boy, Leno, was being dropped by WHDH. Leno was in the area last week, played a local college scholarship benefit, donated $100,000 of his own, and then had
pizza at a local sub shop. And through the whole
brouhaha with `HDH, he never made a comment, just
let the network handle it.

WHDH has been struggling in the ratings with it's
newscasts, and made some really dumb pr moves in changing personnel. I expect the GM will be gone
before Leno is from Channel 7.
Rena Moretti

North Hollywood, CA

#35 Apr 16, 2009
Bill West wrote:
<quoted text>
While they don't get a cut of the network's ad revenue, they do get the revenue for the local commercials shown during breaks from the network feed. Ad rates go up for ads run during local ratings winners like a Patriots game.
The WHDH GM took a gamble, thinking NBC would back
down. Instead, three local stations called NBC about taking Leno, NBC explored making it's local
Telemundo station the new NBC affiliate, and local
viewer reaction was negative that a local boy, Leno, was being dropped by WHDH. Leno was in the area last week, played a local college scholarship benefit, donated $100,000 of his own, and then had
pizza at a local sub shop. And through the whole
brouhaha with `HDH, he never made a comment, just
let the network handle it.
WHDH has been struggling in the ratings with it's
newscasts, and made some really dumb pr moves in changing personnel. I expect the GM will be gone
before Leno is from Channel 7.
It's too bad because NBC needs someone to pull it back from the fall into oblivion that the myriad short-term patches applied regularly by the current management are creating.

Canceling your 10-11pm hour, after saying that "you just can't program 8-9pm) just isn't the way to find hits.

Whichever number's Leno's show has, it certainly won't be as high as a new ER or L.A. Law would get, and that's what NBC is doing: forgoing any chance of bringing a huge hit to its 10pm hour.

Also, if this was such a great move, why would an affiliate try to not to have to air it..?

I applaud the Boston affiliate to trying to stand in the way of an Express Train to ratings oblivion.
Elke Sommer

Arlington, MA

#36 Jul 5, 2012
Seer Myopiac wrote:
<quoted text>
I think the exact opposite should happen. I think WHDH should make an example of NBC. If NBC wants to play hardball, WHDH should oblige and yank its affiliation preemptively. Someone should show NBC what morons they're being if they want to be so pig-headed about it.
I'm still on the fence about the 10PM Leno thing, but the way NBC is headed I wouldn't be surprised if a station could do better with infomercials against NBC's lineup.
Oh yeah, Bill, this isn't 1950, you're not bangin' your words out on a manual Olivetti. You don't need to put hard returns at the end of each line, that just defeats the auto-formatting on the Web. It's really not necessary, and makes you look ancient (unless that's what you're going for...). Just continue typing and your computer will wrap for you, only put returns at the end of a paragraph, and you won't look like you're trying to write poetry.
Man I'm takin' everybody to school today...
That's totally idiotic! Just what would WHDH show in place of the missing 15 hours of programming? Old public domain movies like 'Night of The Living Dead' and 'The Big Sky' to fill the day up???

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