Apple gets a free 22-minute iPad comm...

Apple gets a free 22-minute iPad commercial, thanks to ABC

There are 3 comments on the story from Apr 1, 2010, titled Apple gets a free 22-minute iPad commercial, thanks to ABC. In it, reports that:

It's been said that in the age of DVRs (or PVRs, whatever), product placement is replacing commercials as a form of advertising. Last night's "Modern Family" went overboard on that on Wednesday, being a 22 minute advertisement (30 minutes minus the "real" ads) for the iPad.

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“i hope we can change this!”

Since: Aug 08


#1 Apr 1, 2010
first of all ... i DOUBT it was free.
second ... just HOW connected do you have to be?

“"I'm A Great American!"”

Since: Sep 08

Obama Nation! USA! USA!

#2 Apr 1, 2010
If it's product placement it's certainly not free.

They usually sell a series into syndication, so it could be a one time special episode plugging a new product. If they did a special episode 30 years ago for an Atari or a Commodore computer, it would look VERY lame in reruns today.

The story didn't say if Apple commercials played during the episode. I'm curious who the sponsor was, but not curious enough to research it.

“Ave Satanas”

Since: Dec 06

Bratislava, Slovakia

#3 Apr 1, 2010
22min's thats the average length of a 1/2hr sitcom.

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