Purina® Pro Plan® Launches the “How I...

Purina® Pro Plan® Launches the “How Is Your Dog Great?” Video Contest

Posted in the Children TV Forum

Anonymous

Denver, CO

#1 Aug 9, 2012
Pet lovers can agree that inside every good dog is a great dog. Passionate pet owners now have the chance to show the shining examples of what makes their dog so incredible for the chance to have their winning video featured in an upcoming Purina Pro Plan commercial. Learn more about the great dog video contest by watching this video: http://youtu.be/A8rQEyNLR5U

Whether your dog is a flying disc champion, a reliable running companion or a therapy soother, all dogs achieve greatness in their own unique way. The grand prize winner who best captures the inherent greatness within their dog will have their winning video featured in an upcoming Purina Pro Plan commercial, to be unveiled at the 2013 Westminster Kennel Club All Breed Dog Show, and receive a year’s supply of Pro Plan brand dog food. Purina Pro Plan serves as the official pet food sponsor of the Westminster Kennel Club Dog Show.

“Premiering the winning video on the dog world’s ultimate stage, the 2013 Westminster Kennel Club Dog Show, gives us the opportunity to recognize incredible dogs from all walks of life,” said Robert Tochterman, brand manager of Purina Pro Plan.“We hope to inspire all dog owners to discover and celebrate the greatness that lies within their dogs.”

To enter, pet owners can go to the Purina Pro Plan YouTube channel and upload a short video, less than two minutes in length. Entries should demonstrate moments along their dog’s journey toward greatness that inspire others to discover the greatness in their dog. The contest runs until August 27.

A total of 10 finalists will be chosen by an independent panel of judges who will evaluate each entry based on the originality, creativity and composition of the video. Then the top 10 finalists’ videos will be open for the public to vote for their favorite, starting on or around Sept.10, through Oct. 8, on the Purina Pro Plan YouTube channel ( http://www.youtube.com/ProPlan ).

The grand prize winner, chosen by a combination of the public’s votes and an independent judging panel, will have their video featured in an upcoming TV commercial for Purina Pro Plan. The video contest winner will also receive a trip for two, plus their winning dog, to the 2013 Westminster Kennel Club Dog Show in New York, including round-trip airfare and hotel accommodations. All 10 finalists also will receive a one-year supply of Purina Pro Plan dog food to help support their dog’s continuing journey toward greatness with high-quality nutrition.

Details at a glance:
• Video Content: How is Your Dog Great?
• Video Length: Two (2) minutes or less
• Deadline: August 27, 2012
• Winners: 10 finalists; one grand prize winner
• Grand Prize:
o Feature in Purina Pro Plan national TV commercial
o Trip for two plus their winning dog to the Westminster Kennel Club Dog Show in New York, including round-trip airfare and hotel accommodations
o One-year supply of Purina Pro Plan dog food
• Finalists’ Prize:
o One-year supply of Purina Pro Plan dog food

For additional information and full contest entry details and rules, please visit the Purina Pro Plan YouTube channel. Visit http://youtu.be/A8rQEyNLR5U to view the video announcement.

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