Kilo Kai Rum Expands Into California

Kilo Kai Rum Expands Into California

Since: Sep 08

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#1 Oct 24, 2008
California residents will no longer have to drive to Vegas or fly to Chicago to get their new favorite rum, Kilo Kai. The Chicago makers of Kilo Kai announced this week that the brand is now available throughout the State of California, the 9th state in an ongoing nationwide expansion. Kilo Kai is now available in thousands of locations throughout Arizona, California, Illinois, Indiana, Michigan, Minnesota, Missouri, Nevada and Wisconsin. As the rum rolls out statewide, consumers can visit www.KiloKai.com for a list of bars, nightclubs, as well as grocery and liquor stores where they can buy Kilo Kai.

 

Kilo Kai made national headlines after it was featured in the 2008 GRAMMY® Awards Gift Bag. Kilo Kai has sponsored numerous music events featuring artists such as The Bouncing Souls, Wu-Tang Clan, Flosstradamus, Pegboy, The Glamour, The Las Vegas, Twista and The Supersuckers. The rum has developed a devoted following as it has grown with its own Facebook group and evangelist bloggers.

 

Many also read about the brand’s clever promotion during the 2008 Republican National Convention in Minneapolis. Cut-out footprints appeared on bathroom floors with the Kilo Kai logo and the tag “Tap your foot if you want to hook up with Kilo Kai,” a reference to the Minneapolis airport bathroom scandal featuring Idaho Republican Senator Larry Craig.

http://promomagazine.com/news/rum_campaign_tw...

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