Mobile phone giant gives big money for local rugby

Apr 4, 2013 Full story: Fiji Times

During the launch of the provincial competition yesterday, Digicel Fiji's head of marketing Sheryl Singh said for the past five years, they have given more than $2million to help in the development of rugby in the country.

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Imtiyaz

Sydney, Australia

#1 Apr 4, 2013
Sheryl Singh needs to realise that this is not charity to the poor. The rugby teams are getting DIGICEL unprecedented exposure throughout the country, mostly rural Fiji which surprisingly holds a good market share of the mobile market in Fiji.
I am pretty sure the sponsorship to a sporting organisation is also a tax deductible expense for DIGICEL and they most likely catch some tax breaks due to this as well.
So yes, great job for sponsoring but please don;t make it out like you are feeding the poor. The people who get the most out of this partnership is DIGICEL.
Pull your head in lady. This is a marketing bonanza for your company and milking this to the max is psobably your job anyway but stop making it sound like a donation to the poor. It's give and take...more take for DIGICEL from what I can see.
The jist of your comment is fair but your choice of words or the way this article is worded is what strikes a nerve...a bad one at that!

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