Where Barbie Went Wrong In China
Mattel failed to understand how or where Chinese women shop. Last March Mattel opened a $30 million, six-story flagship Barbie store in Shanghai with great fanfare.Read more
#1 Jan 30, 2010
This article has good constructive criticism for Mattel; that is, if everything in the article is true; and it probably is.
Every little bit helps.
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