Where Barbie Went Wrong In China
Mattel failed to understand how or where Chinese women shop. Last March Mattel opened a $30 million, six-story flagship Barbie store in Shanghai with great fanfare.
Join the discussion below, or Read more at Forbes.
#1 Jan 30, 2010
This article has good constructive criticism for Mattel; that is, if everything in the article is true; and it probably is.
Every little bit helps.
Add your comments below
|Mattel doll 1988 BRANDNU on neck (Dec '11)||Mar '17||Dianne||2|
|Is new Barbie a he? Media labels doll a drag queen (Aug '12)||Mar '17||andet1987||55|
|Barbie's sold in Canada||Feb '17||Justin||1|
|Barbie Movie Ideas (Aug '10)||Feb '17||Shelby||7|
|Little girls doubt that women can be brilliant,...||Jan '17||YouDidntBuildThat||2|
|French plaits, Barbie's boyfriend and Olly Murs...||Jan '17||French Phart||2|
|Amy Schumer responds to critics over possible B...||Dec '16||shesapiggy||3|
Find what you want!
Search Barbie Forum Now
Copyright © 2017 Topix LLC